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Competitor Analysis Ultimate Guide

Competitor analysis services Anyone who has ever come last in the egg and spoon race at school sports day may still be pondering, many years later, why everything must be a competition. But, deep down, we all know that getting

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Blog Brand Speak Market Research

Is Brand Tracking Really Dead? (Hint: no)

Image attribution: Photo by Daniel Herron on Unsplash  Table of Contents Commentators have been predicting the death of brand tracking for as long as I’ve been in research, which is over 20 years. A quick Google search uncovers headlines such as “Is brand

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Blog Brand Speak Market Research

Using projective techniques in qualitative research

Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology.  The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises,

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