Up to the minute news covering some of the most relevant issues facing the market research and marketing industries
Encouraging news from Research Live magazine which has reported the findings of a survey conducted at the end of June 2020 by research recruitment agency People for Research. The survey found that 72% of people would be happy to attend face-to-face research (i.e. in viewing facilities and hotel conference rooms). Of those, the survey identified
Kantar has just launched its 2020 Creative Effectiveness Awards, listing its 2019 winners in several categories, as voted for by consumers. The winners have been selected from a large number of ads tested by Kantar during 2019 using Link, its advertising pre-testing tool . They come from 13 different markets across Europe, North America, Latin America
WPP and Kantar have just launched their 2020 BrandZ Most Valuable Global Retail Brands report, which identifies the world’s top 100 most valuable retail brands. The report is based on extensive insights from 3.9 million consumers worldwide combined with financial data from Bloomberg. It also reflects stock market performance through to mid-April 2020, in order to capture
28th April 2020 An interesting snippet from YouGov today regarding the potential relaxation of lockdown rules to allow people to socialise with a chosen group of 10 family or friends. Based on a survey of 4,982 GB adults on April 28th 2020, 57% of people opposed the idea either ‘strongly’ or ‘somewhat’, compared to only 36% who
The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different measures should be relaxed or lifted. Whilst a minority of the population are still flouting
Introduction Over the coming months, the COVID-19 pandemic is going to make life very challenging for businesses as they attempt to deal with the economic downturn it is causing. However, this isn’t the first downturn most of us have experienced and it is just one of many that organisations have successfully navigated over the last
Introduction There is obviously a lot of talk about a COVID-19 recession right now, with comparisons being drawn with the economic slumps of 2008/9 and even the 1930’s. With startling surveys about plummeting consumer confidence emerging daily, along with dire projections regarding the impact on business and the economy, it easy to understand why. But