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Blog Brand Speak Market Research

Brand purpose – all you need to know

Introduction This 5-minute article provides a clear definition of brand purpose, as well as explaining its importance in contemporary brand development. The article reveals how any organisation can develop its own brand purpose statement, and the issues that will determine

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Blog Brand Speak Market Research

Product literature needs an urgent overhaul

Consumers aren’t engaging with marketing and product literature “Education is when you read the fine print. Experience is what you get if you don’t.” This quote from American folk singer and social activist Pete Seeger is accepted wisdom when it

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Blog Brand Speak Market Research

Why new products fail

It is generally accepted that up to 95% of new products across all categories fail.  Brandspeak is a new product development research consultancy that has helped bring 100’s of new products and services to market.  As a result, we have

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Blog Brand Speak Market Research

Identifying customer personas

Brandspeak creates persona-based segmentation models for clients wishing to use them to inform the design of new propositions, marketing campaigns and customer experiences. What are customer personas? Customer personas are created by first identifying different clusters of common customer traits

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