Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking. Today we have UK offices in London and Bristol and partner offices located around the world. Our clients range from UK start-ups to truly global brands.
Marketplace
Brand
Communications
Customer Experience
Innovation
Our Capability
We undertake a very diverse range of research and strategy projects that broadly fall in to one of these five categories:
Mapping your market place (e.g. market segmentation, competitor analysis and identifying gaps in the market )
Brand strategy development (e.g. mission, positioning, proposition, values, personality, essence)
New product development (e.g. features, benefits, USPs, packaging, naming, experience)
Communications assessment and optimisation (e.g. understanding, relevance, differentiation, impact)
Customer / user experience optimisation (multi-stage, multi channel)
Key to our approach is the calibre of our team. We have a fantastic, senior bunch of industry-leading researchers and strategists whose experience has been gained working for the most forward-thinking brands in the UK and globally.
Of course, it isn’t just about the people. We also have an equally impressive range of tools and techniques to help uncover the insights and strategies capable of conferring real, competitive advantage.
These include:
The latest qual, quant and hybrid market research methodologies, enabling us to get closer to people’s needs, motivations, behaviours and thoughts than ever before
A powerful suite of ethnographic research tools that enable us to understand the thoughts and behaviours of people in real time
Our market-leading online platform for conducting ongoing dialogues with individuals and communities
Our mixed methodology approach for new concept generation, which combines client and consumer workshopping with state-of-the-art stimulus generation
Our Offer
Brandspeak offers a comprehensive range of research and strategy generation services