Market Research Services

Brandspeak provides a wide range of market research services, each designed to deliver the actionable insights required to inform strategic decision-making and enable you to achieve your business goals.

What Is Market Research?

Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.

The Benefits of Market Research

Develop and Maintain Competitive Advantage

Market research enables you to identify and monitor the strengths and weaknesses of your competitor’s offer, in terms of its proposition, positioning, marketing and delivery.

By examining these issues in real detail, you can identify where and how best to differentiate your own brand and build competitive advantage.

Market research lets you get ahead of the competition – and stay there.

Maximise Customer Profitability

The extent of customer profitability depends on:

Minimising the time taken to convert a prospect to a customer initially.
Maximising re-purchase frequency and customer satisfaction subsequently.

Market research can be used to optimise levels of customer conversion and retention, by ensuring brand delivery meets customer needs, expectations, and behaviours, cost-effectively - before, during and after purchase

Maximise Innovation ROI

New product or service innovation often ends in costly failure. But it doesn’t need to be so.

By using qualitative and quantitative market research to ensure that your target audience has a critical voice at key stages of the new product development process, you can avoid costly mistakes and maximise speed to market.

Some Of Brandspeak's Market Research Services

Desk Research

Desk research is a type of market research, also called secondary research.

Using already-published data and reports, it provides a cost-effective means of researching industries, markets, and consumers.

It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.

Quantitative Research

Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours.

Quantitative research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.

Qualitative Research

Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail.

It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.

Brandspeak's Market Research Methods

Brandspeak uses desk research, focus groups and interviews, ethnography, and, quantitative surveys to conduct market research projects in all sectors and for all types of organisation.

Why Choose BrandSpeak?

Do you have questions about how best to market your business and create value? At Brandspeak, we help you understand every aspect of your business by recommending, designing, and conducting market research that is tailored to your needs.

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.

Each of our wider team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to market research services.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

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Market Research Services In London

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Frequently Asked Questions

What are the four types of market research?

Four common types of market research techniques are quantitative surveys, qualitative interviews, focus groups, and ethnographic customer observation

What are the 7 steps in marketing research?

The market research process typically involves these steps: define the problem; conduct background desk research; create a research design; collect your research data; analyse the data; create recommendations and implement; assess the impact of your actions.

What are the 5 Ps of market research?

The five Ps are also known as the marketing mix: product, price, place, promotion, and positioning

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

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