A Leading B2B Market Research Agency
Brandspeak is a B2B market research agency based in London, Birmingham & Bristol. We’ve been providing our UK and international B2B clients with market research solutions since 2004.
Your Challenge, Our Solutions
B2B Market Research Expertise
B2B Brand Research
Using B2B brand definition research you can ensure your proposition and the other brand components are as relevant and motivating as they can be for your customers.
With brand perception and usage research you can find out exactly what your customers think about your company and your product, pinpointing any essential changes that need to be made to improve levels of engagement.
With brand awareness research you can discover just how well-known your brand is relative to the competition, as well as the brand criteria with which it is most / least associated, so you can make informed decisions about where to direct your marketing spend.
- If you need to undertake a more thorough review of your brand and its position in the market place you can commission a one-off brand health audit or on-going brand tracking, so you can monitor key KPIs.
Learn more about how Brandspeak can help with these B2B brand research challenges.
B2B Customer Definition and Segmentation research
With customer definition research, you can obtain a far more granular understanding of your key customers; who they are, their needs, how they think and behave, what they value most, their triggers and barriers to purchase.
The outputs and recommendations will allow you to deliver more targeted products, customer service and marketing to your most important customers.
On the other hand, segmentation research will encompass the whole of your customer base. Depending on the segmentation criteria you select, it can enable you to bespoke your target customer service and communications to each different group.
Learn more about Customer Definition and Segmentation Research.
B2B New Proposition and Product Development Research
Whether you are at the stage of idea generation, concept development or concept sign-off, B2B new product development research will enable you to maximise the potential of your new product or service and avoid costly mistakes.
For more information, read our article; The New Product Development Process – a Best Practice Guide.
Learn more about our Product Development Research Services.
B2B Customer Experience and Satisfaction Research
A type of B2B market research that enables you to discover;
- How your customers perceive the experience your brand currently provides – by channel and touch point
- The experience they actually require, in order to move smoothly along the path to purchase – and beyond
- The nature of the gap between the two
Brandspeak can identify the minimum customer experience enhancements that must be made to stop you losing clients unnecessarily. It will also show where investing disproportionately will have the greatest impact on customer loyalty.
And if you need a less granular approach that reveals overall levels of brand satisfaction, Net Promoter Score research enables you to benchmark levels of satisfaction with your brand versus the competition.
Learn more about customer experience and customer satisfaction research.
B2B Marketing Communications Research
To achieve cut-through with a busy audience, B2B marketing communications must resonate strongly from the very outset (we mean from the first second) – or face total rejection.
To do so, your communications (whether TV, digital or print) must deliver in terms of;
- Channel
- Intermediate Impact
- Overall clarity and relevance
- Ability to engage
- Key messages
- Brand delivery
- Call to action
- Recall
Brandspeak provides qualitative, quantitative and neuromarketing research solutions to help you assess and optimise your B2B marcoms.
Learn more about Marketing Communications Research.
B2B Market Scoping and Mapping Research
If you are considering market entry and need to understand key market dynamics, market scoping research can help identify;
- Current market or brand value
- Future, annual growth potential
- The competitor landscape
- Emerging trends
- Regulatory barriers to entry
- Routes to market
B2B Employee Satisfaction Research
Brandspeak’s employee satisfaction research can address all the key drivers of employee (dis)satisfaction within an organisation, including;
- Work / life balance
- Opportunities for employee recognition
- Peer-to-peer relations
- Opportunities to influence management decisions
- Salary, pension and benefit schemes
- Opportunities for progression
- Training and development opportunities
- Job role and responsibilities
- Perceptions of management
- The workplace environment
- Internal feedback and escalation loops
Our B2B Market Research Experience
Brandspeak conducts both qualitative and quantitative, B2B research worldwide.
Our B2B sector experience includes:
- Aerospace
- Automotive
- Business insurance
- Construction
- Engineering
- Finance
- Healthcare
- Hospital & medicine
- Hospitality and hotels
- Legal
- Manufacturing
- Oil & Gas
- Recruitment
- Technology
- List Item
- Telecommunications
- Transport
Get in Touch
To find out about more about B2B market research from Brandspeak please email us at enquiries@brandspeak.co.uk or call us on +44 (0) 203 858 0052 for a chat.
Qualitative Research
A broad range of face-to-face and online research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B customers in real detail.
Quantitative Research
Online, mobile and face-to-face methodologies for quantifying the needs, preferences and behaviours of B2B and B2C audiences.
Ethnography
In-the-moment observation of consumers undertaking brand-related tasks at home or on the move. Provides highly contextualised understanding of how and why consumers behave as they do.
Neuromarketing
Eye-tracking, facial coding and EEG tools for capturing, analysing and measuring the System 1, non-conscious, emotional responses of consumers to marketing stimuli.
B2B market research toolkit
Not surprisingly, we have a very extensive range of market research tools, each of which falls in to one of the four categories outlined below. Please click on the corresponding icon to learn more:
What Clients Say About Our Market Research Agency
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
- We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
- Strategy & Insight Manager | Animal Friends Insurance
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
You will be in good Company
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