Packaging Market Research

Using Brandspeak’s brand packaging research tools you can optimise the design and development of your packaging to maximise relevance, sensory cues, stand-out and usability.
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Why is brand packaging research important?

The brand packaging you choose has the power to make or break your brand.

Just look at the failed relaunch of Tropicana!, where the new packaging totally failed to retain the original pack cues that were so important to the brand’s loyal customers.

The result was overwhelming customer rejection followed by a costly return to the original packaging!

But, to be successful, packaging must do much more than capture and reflect essential brand imagery.

It must also:

Brand Packaging Research Agency Brand Speak Market Research
That is why brand packaging research from Brandspeak offers the following:

to identify the best (and worst) packaging from your sector and beyond, to ensure that your new design options are being evaluated within the context of the best examples around.

to determine the extent to which the different elements of on-pack imagery combine to draw the consumer’s attention, both when the pack is reviewed in isolation and when it is on-shelf, surrounded by competitor brands

to explore potential innovations in relation to your existing packaging.

to determine how different packaging options perform at all stages of consumption e.g. in-store, in-basket, in-fridge / in-pantry and during disposal.

Get in Touch

For more information about our specialist packaging research approaches, please get in touch or call: +44 (0) 203 858 0052  

Brand Packaging Research Agency Brand Speak Market Research

Our Market Research Toolkit

We have an extensive range of market research tools, each of which falls in to one of the four categories shown here. 

What Clients Say About Our Agency

Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
Brand Packaging Research Agency Brand Speak Market Research
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