Using Brandspeak’s packaging research tools you can optimise the design and development of your packaging to maximise relevance, stand-out and usability.

Why is product packaging research important?

The brand packaging you choose has the power to make or break your brand - just look at the Tropicana!

Tropicana relaunched the brand in new packaging that totally failed to retain the original brand packaging cues that were so important to the brand’s loyal customers. The result was overwhelming customer rejection followed by a costly return to the original packaging!

But it isn’t just about selecting the packaging that best reflects and retains the essence of your brand. It must also be highly memorable whilst:

Delivering relevant product and sensory cues

Enabling stand-out on a crowded store fixture

Making handling, opening, closing and storing easy – especially if in multi-pack format

Being in-step with rapidly-changing environmental considerations

To ensure that your new packaging is able to tick all the boxes Brandspeak offers the following qualitative and quantitative packaging research tools:

Benchmarking – to identify the best (and worst) packaging from your sector and beyond, to ensure that your new design options are being evaluated within the context of the examples around.

Packaging development and design – to explore potential innovations in relation to your existing
packaging.

Pack placement – to determine how different packaging options perform at all stages ofconsumption e.g. in-store, in-basket, in-fridge / in-pantry and during disposal.

Each project we undertake is bespoke, designed to your business needs. We have a full range of qualitative, quantitative and neuroscience tools to select from.

For more information about our specialist packaging research approaches please get in touch or call: +44 (0) 203 858 0052

Research ToolKit

Maximise your brand's performance

Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.

qualitative market research

Qualitative

quantitative market research

Quantitative

Ethnographic market research services

Ethnography

Neuromarketing research company

Neuromarketing