Brandspeak: helping your brand discover consumer habits; helping your company to develop your food and drink concepts.

Brandspeak personnel are experts in Food and Drink market research and have undertaken project work for a wide variety of food and drink brands including Guinness, Cadburys, Martell, Gordons Gin, Muller Dairy, Premier Foods, Johnnie Walker, Stella Artois, Theakstons, Heineken and Tetley Tea.

We’ve undertaken a wide-range of food and drink research projects in the UK and globally. These have covered:

New idea generation

New product development

Product testing

Branding

Brand naming

Pack testing

Portfolio testing

Category reviews

How can market research help your food and drinks company?

We use a variety of different qualitative, quantitative and neuromarketing-based approaches, including:

Online surveys to establish brand preferences and consumption behaviour.

Focus groups and co-creation workshops to develop and evaluate new food and drink concepts.

Hall tests to determine taste preference tests.

Eye-tracking to review different pack designs and on-pack information.

Ethnography to review shopper behaviour and brand selection drivers.

In-home product placement and in-home research to understand the nature of the consumer experience in significant
detail.

For more information about Food and Drink Research please get in touch or call: +44 (0) 203 8580052

Research ToolKit

Maximise your brand's performance

Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.

qualitative market research tools icon

Qualitative

our quantitative market research toolbox

Quantitative

Ethnographic market research services

Ethnography

Neuromarketing research company

Neuromarketing