Brandspeak personnel are experts in Food and Drink market research and have undertaken project work for a wide variety of food and drink brands including Guinness, Cadburys, Martell, Gordons Gin, Muller Dairy, Premier Foods, Johnnie Walker, Stella Artois, Theakstons, Heineken and Tetley Tea.
We’ve undertaken a wide-range of food and drink research projects in the UK and globally. These have covered:
New idea generation
New product development
How can market research help your food and drinks company?
We use a variety of different qualitative, quantitative and neuromarketing-based approaches, including:
Online surveys to establish brand preferences and consumption behaviour.
Focus groups and co-creation workshops to develop and evaluate new food and drink concepts.
Hall tests to determine taste preference tests.
Eye-tracking to review different pack designs and on-pack information.
Ethnography to review shopper behaviour and brand selection drivers.
In-home product placement and in-home research to understand the nature of the consumer experience in significant