Marketing communications research

What is marketing communications research?

Perhaps you are a B2C company creating new content for your website. Maybe you are a B2B organisation developing new product brochures. Or perhaps you are in the process of drafting a critical customer service email or letter.

With so much marketing noise being directed at us all, we have become used to making snap decisions about the marketing information we are prepared to engage with, based on an initial, rapid (often subconscious, System 1) valuation.

This means that whatever the nature of your communication, it has maybe 2-3 seconds to convince the audience to engage with it.

And in that brief window, the communication has a lot to do.

It must convince us:

But even if it succeeds in gaining our attention initially, it can still lose it again in an instant if, on closer inspection, the content doesn’t live up to the promise.

Our marketing communications approach

That is why Brandspeak has developed a range of research-led approaches for assessing and optimising the presentation and content of marketing communications.

Our assessments will address:

In our debrief we’ll identify all the issues, as well as the solutions required to address them. We’ll even do the redrafting for you too, should you need us to.

In short, we’ll give you everything you need to optimise your marketing communications content – and its impact – prior to going live.

Email Brandspeak or call us on +44 (0) 203 858 0052