Expert Communication Services
Brandspeak's communication services enable organisations to create better communications, understand which communications work best for which audiences, and measure and track the effectiveness of communications in the market.
- Engage Your Audience
- Enhance Marketing Effectiveness
- Strengthen Your Brand
What Is Communications Market Research?
Communications market research is the process of gathering data and information about organisations’ communications such as advertising, websites, direct marketing, and social media marketing. It uses market research techniques to assess the effectiveness of communications and build better communications strategies.
The Benefits of Communication Services
Engage Your Audience
People’s attention spans are short, so it is important to get the message across first time.
Communications research ensures that your message is clear and likely to resonate with the target audience, that it is unambiguous and unlikely to be misinterpreted, and that your audience have understood it correctly.
The more appealing your communications, the more likely your audience is to engage.
Communications market research enables you to test and evaluate your communications at every stage, from planning through to execution and impact in the market.
Enhance Marketing Effectiveness
By investing in communications market research, you will ensure that you are able to execute your marketing strategy effectively.
There is no point in having a well-thought-out marketing strategy that is let down by a failure to evaluate the communications that put that strategy into action.
Whether it is advertising, packaging copy, social media content, thought leadership, direct marketing or web copy, communications market research will ensure that your communications are aligned with your strategy.
Strengthen Your Brand
In many ways, your communications are your brand. Every touchpoint you have with your customers and prospects is an opportunity to convey your brand personality and values.
Poor communications can be damaging for a brand and, conversely, great communications will support all your branding efforts.
Communications market research lets you evaluate the tone, wording, layout and design of any form of marketing communication to ensure that it is landing effectively with your market.
Some Of Brandspeak's Communications Research Services
Messaging Research
By assessing the relevance and impact of all messages, you can assess the degree to which customers and prospects understand your communications as well as whether your messaging is aligned to your business objectives.
This enables you to fine tune your messages and tailor your communications to different audience segments.
You can also A/B test different messaging executions to see which perform best.
Visual Appeal Research
Your message is not just the copy or the script. The ‘look and feel’ of a blog, email, website, or social media post is also critical to how it is perceived and understood.
Communications market research enables you to assess factors such as how the overall layout of your communications contributes to readability and understanding as well as picking up problems such as where people stop reading.
Brand Communications Research
Brand communications research ensures that your messaging is aligned with your brand values and brand personality.
Every communication with customers and prospects should be an expression of your brand and should build brand equity.
By testing communications with consumers, you can assess the degree to which you are getting your brand personality across.
Brandspeak's Communication Service Methods
Our full range of retail research services includes desk research, focus groups and interviews, ethnography, quantitative research surveys, food and drink research, new product development research, packaging research, brand tracking research, advertising research, and customer experience research.
Why Choose Brandspeak?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.
Each of our wider team members possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to communications research.
Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.
Brands We've Worked With
Customer Testimonials
How To Get Started
Step 1
Press the button below and submit the enquiry form
Step 2
Our team will contact you within 24 hours
Step 3
Discovery call to learn about your needs and goals
Communication Agency Services In London
- 1st Floor, 239 Kensington High Street, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educational Resources And Case Studies
Frequently Asked Questions
Marketing communications research is the process of gathering data about all aspects of an organisations marketing communications.
Marketing research is a broad term that encompasses research about all aspects of marketing such as pricing, packaging, competition, market sizing, consumer preferences etc. Communications research focuses on the marcomms element of marketing – typically advertising, social media and content.
Marketing communications is a subset of marketing. It refers to any element of marketing that relates to getting a message across to the target audience, such as advertising, content marketing, social media marketing, direct marketing, etc.
Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.
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