Quantitative Market Research Services
Brandspeak's quantitative market research services collect and analyse statistically robust, structured survey data in order to identify game-changing insights for B2C and B2B clients, in the UK and globally.
What Are Quantitative Market Research Services?
Quantitative market research is the process of using an online, over the phone, or face-to-face survey to gather structured data from a pre-defined research audience - usually a representative sample of target customers or prospects.
Once the data has been collected, data analysis is undertaken with the aid of statistical tools, to unlock the insights that will guide business growth.
Typical quantitative projects cover brand performance, customer satisfaction, consumer segmentation, new product & services development, marcomms performance analysis and brand tracking … to name just a few.
The Benefits of Quantitative Market Research
Make Data-Led Decesions
Quantitative market research insights are most frequently used by businesses for strategic decision-making.
For example, quantitative research can be used to determine whether or not a new product concept has enough target audience potential to justify significant investment.
Or, whether a new advertising campaign resonates with consumers enough to warrant additional scheduling.
Because such decisions typically have significant implications, the data that will underpin them must be statistically robust and totally reliable.
Quantitative data provides this certainty because it is derived from 100’s or even 1000’s of members of the target audience all answering exactly the same questions.
Reach and Speed
The majority of quantitative research is now conducted online, meaning that the same survey questions can be asked of respondents in Australia, Mexico, India, the US, Europe - or indeed anywhere in the world.
This expansive, online reach enables us to compare and contrast the attitudes, opinions, and behaviours of people across and within markets very cost-efficiently.
With reach also comes speed. Quantitative research in different countries can be conducted simultaneously, no matter how many markets are included.
This also means that results can be available as soon as the fieldwork is finished.
Gain Deep Understanding
Despite quantitative market research surveys being structured, they still offer great flexibility.
There are several questions types that can be deployed in any language to garner information and knowledge.
For example, rating scale questions can be used to capture the nuance of opinion, whilst the use of open questions allows respondents to answer in their own words. Respondents can be asked to rank product features, and of course, there are always simple yes/no questions!
As well as different question types, there is also the flexibility to fast-forward respondents to certain questions, skip questions, or remove certain question elements, depending on an answer previously given.
Research stimulus in the form of video, audio, and static images can be imbedded within a survey, whilst respondents can also upload their own video and audio recordings to the platform.
Structured doesn’t mean inflexible or rigid!
Examples of Brandspeak's Quantitative Research Services
Brand Health Monitoring
Brand strength is a prerequisite for success.
That is why the ongoing monitoring of your brand’s health is so important.
Regular brand health assessments will focus on the drivers of brand success, potentially including such metrics as
brand awareness perceptions, usage occasions, purchase frequency, loyalty... and more.
Brand health monitoring provides our clients with the knowledge and guidance needed to maximise brand strength, grow market share, and increase profitability.
Customer Segmentation
A robust and reliable customer segmentation relies on good quality, quantitative research.
We capture uniform data from a large sample of respondents in a structured an ordered way.
Once we have this data, we can run powerful statistical modelling to identify key customer segments, including their shared attitudes and behaviours, the proportion of the market they occupy, and how best to target them.
NPD
Our ability to embed product stimulus into quantitative research is perfect for quantitative NPD testing.
We’re able to present a range of concepts, either as video or stills imagery, and capture structured data on a range of key metrics including; product relevance, likeability, purchase likelihood, price sensitivity, and overall concept preference.
And due to the inclusion of sophisticated programming capabilities, we’re able to manage concept exposure to avoid research bias.
Brandspeak's Quantitative Research Service Method
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Why Choose BrandSpeak?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience.
Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs suing a range of quantitative research methodologies, from brand tracking and customer segmentation, to new product development and comms testing.
Each of our wider team members possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to quantitative research.
Brands We've Worked With
Customer Testimonials
How To Get Started
Step 1
Press the button below and submit the enquiry form
Step 2
Our team will contact you within 24 hours
Step 3
Discovery call to learn about your needs and goals
Quantitative Market Research on Services In London
- 1st Floor, 239 Kensington High Street, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educational Resources And Case Studies
Frequently Asked Questions
Quantitative research is generally seen to be an objective and deductive approach to research, relying on numerical quantification to identify generalisable data patterns.
Quantitative research is used to measure opinions at a point in time, track attitudes over time, capture feedback on concepts and ideas, or gauge shifts in market behaviours.
A quantitative questionnaire, also known as a survey, is a set of structured questions asked of a respondent sample to capture the quantitative data required for statistical analysis and researcher interpretation.
1. Review the research and business objectives to assess whether quantitative research is the most appropriate research methodology.
2. Identify the appropriate research project specifics, e.g. the target audience, interview methodology, timescales, etc.
3. Design the questionnaire
4. Carry out the fieldwork to capture the data
5. Check and clean the data
6. Carry out statistical data analysis
7. Reporting writing and presentation
Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.
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