UK Leading Market Research Agency
Diverse Range of Market Research and Strategy Services
Our areas of market research specialism
You may need a market research agency to help create a new brand or track the performance of an existing one. You might need a market research company to assess the strength of your new product idea, or the potential of early stage advertising concepts for your new campaign? Perhaps you want customer experience research specialists to help you assess and enhance your company’s customer experience delivery.
Brandspeak’s all-senior, B2C and B2B research teams have research experts covering all of the following areas;
Our Market Research Toolkit
Not surprisingly, we have a very extensive range of market research tools, each of which falls in to one of the four categories outlined shown here. Please click on the corresponding icon to learn more.
What Clients Say About Our Market Research Agency
You will be in good Company
Our sector experience includes:
CRM and IT
Media & PR
Medical & Health
Oil & Gas
Sports & Leisure
Can we help by…
We may be a London Based market research company, but we also have offices in Bristol and Birmingham, and we have partner offices located around the world.
We don’t just love doing market research, we love talking about it too! So, if you are unsure what sort of research you need, or how it can address your particular marketing challenge, please feel free to call for a chat.
Table of Contents High rates of new product failure The development of a new product or service concept is a hugely important …
Table of Contents The B2B Segmentation Challenge The challenge inherent in B2B market segmentation often lies not in identifying the segmentation model …
Table of Contents What is Brand Awareness? Brand awareness is defined as the extent to which consumers are familiar with a particular …
Introduction To really understand advertising and how to measure its effectiveness, it’s first necessary to accept a basic truth: mostconsumers don’t give …
Introduction The use of online (as opposed to face-to-face), qualitative research for conducting focus groups has increased sharply over recent years. But …
Customer segmentation is a market research tool that divides a brand’s consumer base into different groups, with the goal of gaining a …
Market research is constantly evolving, with new tools and technology to help brand owners identify trends and gain a deeper understanding of …
After the Chancellor’s recent Budget announcement warned of challenging months ahead in the aftermath of the pandemic, the Institute of Fiscal Studies …
To successfully market a brand or product, brand owners must have a deep understanding of the characteristics and behaviours of their dream …
Photo byPeter Bond onUnsplash In this article Covid-19 has had a huge impact on consumer behaviour across the board, affecting almost every aspect …
Introduction Brand tracking is seen by many marketers as a ‘rear-view mirror’ tool that is too retrospective and doesn’t provide useful insights …
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