Brandspeak has been providing qualitative, quantitative, ethnographic and neuromarketing research to UK and global brands, marketing agencies, start-ups, public sector organisations and charities since 2004.
We exist to create competitive advantage for our clients.
Our areas of market research specialism
You may need a market research agency to help create a new brand or track the performance of an existing one. You might need a market research company to assess the strength of your new product idea, or the potential of early stage advertising concepts for your new campaign? Perhaps you want customer experience research specialists to help you assess and enhance your company’s customer experience delivery.
Brandspeak’s all-senior, B2C and B2B research teams have research experts covering all of the following areas;
Our market research toolkit
Not surprisingly, we have a very extensive range of market research tools, each of which falls in to one of the four categories outlined below. Please click on the corresponding icon to learn more:
Qualitative Research
A broad range of face-to-face and online research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B customers in real detail.
Quantitative Research
Online, mobile and face-to-face methodologies for quantifying the needs, preferences and behaviours of B2B and B2C audiences.
Ethnography
In-the-moment observation of consumers undertaking brand-related tasks at home or on the move. Provides highly contextualised understanding of how and why consumers behave as they do.
Neuromarketing
Eye-tracking, facial coding and EEG tools for capturing, analysing and measuring the System 1, non-conscious, emotional responses of consumers to marketing stimuli.
Our sector experience includes:
- Automotive
- CRM and IT
- Home improvement
- Education
- Engineering
- Financial Services
- FMCG
- Food
- Gaming
- Technology
- Local Government
- Media & PR
- Medical & Health
- Manufacturing
- Oil & Gas
- OTC Phamaceutical
- Retail
- Sports & Leisure
- Telecommunications
- Transport
- Utilitites
Can we help by….
….running co-creation workshops with stakeholders and customers to evaluate and optimise your new proposition?
….delivering hall tests to discover exactly what consumers think of the taste of your new dairy product versus your main competitor’s
….evaluate the experience your brand is providing at key touch points, to ensure it is delighting customers every time
….conducting secondary market research to determine the potential of a possible new market for your product or service
Take a look at some of our market research clients.
Find out how market research can help your company
Contact
Our market research offices are in London and Bristol and we have partner offices located around the world.
We don’t just love doing market research, we love talking about it too! So, if you are unsure what sort of research you need, or how it can address your particular marketing challenge, please feel free to call for a chat.
For London call on +44 (0) 203 858 0052 and for Bristol call +44 (0) 1174 07 0187
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