Brand Strategy Consulting Service

Brandspeak's brand strategy consulting focuses on delivering the blend of experience, expertise and inspiration required to undertake successful brand development. We work with a range of clients, from multinational organisations with established, global brands, to start-ups looking to create something special from scratch.

What Is Brand Strategy Consulting?

Brand strategy consulting involves using a combination of brand development expertise, market research and industry sector knowledge, to develop new brands, or improve the performance of existing ones. In either case, this may require analysis of the brand’s marketplace, competitive set, target audience, proposition, positioning, features and benefits, personality, pricing, and core marketing messages.

The output is typically a combination of reports, workshops, and brand proformas, all designed to enable the client to undertake brand evolution – or revolution.

The Benefits of Hiring a Brand Strategy Consultant

Maximising Brand Proposition Appeal

Using brand strategy consulting you can ensure that your brand proposition, positioning, and identity combine to differentiate your offer from competitors in a way that resonates fundamentally with your customers and prospects.

Creating an Emotional Rapport with Consumers

Brands that resonate with customers emotionally as well as rationally form stronger connections and are also more memorable.

Using brand strategy consulting, you can identify how to build emotional connections with your target audience.

Addressing Barriers to Brand Purchase

If your brand isn’t converting as many prospects as it should, chances are, some element of your offer, or sales process isn’t working. Using a combination of research and stakeholder workshops, brand strategy consulting is a highly cost-effective way of identifying the issues and solutions.

Some Of Brandspeak's Brand Strategy Consulting Services

New Market Assessment

In exploring a potential new marketplace for your brand, we’ll examine that market’s current dynamics and trends, identify the existing players, their channels of distribution and market share, evaluate their propositions, pinpoint their strengths and weaknesses, and calculate the total, addressable market.

New Proposition Development

First, we’ll use research to identify and quantify the potential opportunities and gaps in the marketplace. Next, we’ll run creative workshops with your stakeholder team, to identify potential proposition ‘start points’, which we’ll then take back into research, before developing the strongest into fully formed concepts for further testing and refinement.

Brand Re-Engineering

If your brand is losing market share to newer competitors, we’ll give it a strategic makeover. We’ll analyse the market and customer base, as well as the competitors and their propositions, values, personalities, and marketing. We’ll use all that insight to workshop the individual elements of your new brand with you, before validating and refining the result in research.

Brand Strategy Consultancy Methods

Brandspeak uses desk research, qualitative exploratory focus groups and interviews, quantitative method of research and brand-focussed research to conduct market research and provide data for brand consultancy services.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B brand and customer brand consulting is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.

Each of our wider team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand strategy consulting.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Press the button below and submit the enquiry form

Step 2

Our team will contact you within 24 hours

Step 3

Discovery call to learn about your needs and goals

Brand Strategy Consultants In London

Educational Resources And Case Studies

Blog

What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

Case Study

Successfully Repositioning A Building Society

Case Study

Brand Positioning And Customer Experience Development

Case Study

DIY Store Customer Experience Optimisation

Frequently Asked Questions

What do brand strategy consultants do?

Brand Strategy consultants analyse brand identity and performance to recommend new brand strategies that help companies differentiate.

What is the difference between a brand strategist and a brand consultant?

The words can be used interchangeably but some people consider that a consultant is an external expert brought in to advise a brand whereas a strategist is anyone who works on developing brand strategy.

What makes a good brand consultant?

A brand strategy consultant needs to have experience, preferably in a wide range of industry verticals, and also needs to understand how to use market research to inform brand strategy.

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

CASE STUDIES

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