Brand Consulting

From multinational clients with established, global brands, to start-ups looking to create something special from scratch – we provide brand consulting expertise to some of the most progressive brands in the UK and globally

Your Challenge

Segmentation and U&A Research

Brand Research

TV Advertising Research

Print and Digital Communication Research

Customer Experience Research

Customer Satisfaction Research

Innovations & NPD

Packing Research

B2B Business Research

Retail Research

Food & Drink Research

Briefing Template

Our approach to brand consulting

All too often, new B2C and B2B brands fail unnecessarily, because they don’t achieve the right balance of creativity, customer understanding and strategic rigour.

We focus on delivering the blend of understanding and inspiration required to undertake brand development successfully.

For example:

Market place: we calculate its size and shape, identify current dynamics and future trends.

Competition: we identify the competition; their propositions and positioning, target customers, pricing, marcoms and distribution.

Target customers: we define the target audience and create a detailed audience profile, as well using research to obtain their input at key project stages.

Ideation: we deliver the creative workshops required to identify your brand development ‘start points’ and turn them in to full-formed concepts.

Cut Through the Noise with Your Brand

To succeed in today’s highly competitive, cluttered and noisy market place our role is to help create brands that are:

Meaningful: 100% relevant to the target audience

Differentiated: in terms of their core proposition, features, benefits, pricing, marketing or distribution

Compelling: meaning their brand purpose stands for something that truly resonates with customers

Our brand consulting offer

From acting as ad-hoc, expert advisors in support of your own brand team, through to running the whole project for you, we provide brand strategy development support tailored to your needs.

Our services include:

Brand opportunity identification workshops
Target audience and needs identification
Market assessment and mapping
Competitor identification and analysis
Brand proposition and positioning development
Creative development
Product testing and refinement

Brand identify development
Brand naming
Pricing strategy development
Channel strategy development
Marketing communications audits and campaign development
Employee engagement

Our experience

We’ve extensive, brand consulting experience in Retail Finance, Insurance, Food and Drink, Insurance, Automotive, Social Media, Life and Pensions, Engineering, Leisure and Hotels, Investment Banking, Education and Government.

Our consultants’ work has enabled clients to:

Get in Touch

For an initial chat about our brand consulting and strategic marketing services, please contact Brandspeak on : +44 (0) 203 858 0052 on at enquiries@brandspeak.co.uk

Our Market Research Toolkit

We have an extensive range of market research tools, each of which falls in to one of the four categories shown here.

What Clients Say About Our Agency

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future

Zego

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy

Lifestory

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Regatta Outdoors

We've used Brandspeak for a number of projects over the years and have always found them a great font of knowledge and a great team to work with on consumer insights and data. Their work has been incredibly valuable to us and we'd have no hesitation working with them again in the future

Dairy UK

Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.

Samantha Neville

Communications & Engagement Manager | NHS

We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!

Tomoki Kawai

Marketing Manger | Kikkoman

Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!