From multinational clients with established, global brands, to start-ups looking to create something special from scratch – Brandspeak’s B2C and B2B brand consultants work with some of the leading B2C and B2B brands in the UK and globally.
Brand philosophy
Our approach is based on our experience that too often great brands – and brand ideas – fail unnecessarily, having relied too much on creativity and ‘inspiration’ – and too little on strategic rigour.
Of course, creativity and genuine inspiration are vital, but they must be rooted in a detailed and ongoing understanding of the:
- Market place – e.g. value, size and shape, current dynamics, future trends
- Target audience – e.g. profiles, needs, behaviours
- Competition – e.g. propositions, USPs, customers, pricing, marcoms, distribution
To succeed in today’s highly competitive, cluttered and noisy market place we help to create brands that are:
- Meaningful – 100% relevant to the target audience at which they are aimed
- Differentiated – in terms of their features, or benefits, or pricing, or distribution……
- Compelling – also standing for something ’bigger’ that resonates with customers
Our approach
From acting as ad-hoc, expert advisors in support of your own brand team, through to running the whole project for you, we provide brand strategy consulting tailored to your needs.
Our brand consulting services include:
- Brand opportunity identification workshops
- Target audience and needs identification
- Market assessment and mapping
- Competitor identification and analysis
- Brand proposition and positioning development
- Creative development
- Product testing and refinement
- Brand identify development
- Pricing strategy development
- Channel strategy development
- Marketing communications audits and campaign development
- Employee engagement
- Brand strategy coaching
Our experience
We’ve extensive strategic marketing experience Retail Finance, Food and Drink, Insurance, Automotive, Social Media, Life and Pensions, Engineering, Leisure and Hotels, Investment Banking, Education and Government.
Our consultants’ work has enabled clients to:
- Secure external investment and internal budget
- Identify new paths to growth and sector domination
- Identify new revenue opportunities
- Attract new audiences
- Enter new markets
- Command a price premium
- Optimise the way they measure and manage brand performance
Contact
For an initial chat about our brand consulting and strategic marketing services, please contact Brandspeak on +44 (0)203 858 0015 or at enquiries@brandspeak.co.uk