Brand Consulting

From multinational clients with established, global brands, to start-ups looking to create something special from scratch – we provide brand consulting expertise to some of the most progressive brands in the UK and globally
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research

Your Challenge

Segmentation and U&A Research

Our approach to brand consulting

All too often, new B2C and B2B brands fail unnecessarily, because they don’t achieve the right balance of creativity, customer understanding and strategic rigour.

We focus on delivering the blend of understanding and inspiration required to undertake brand development successfully.

For example:

Market place: we calculate its size and shape, identify current dynamics and future trends.

Competition: we identify the competition; their propositions and positioning, target customers, pricing, marcoms and distribution.

Target customers: we define the target audience and create a detailed audience profile, as well using research to obtain their input at key project stages.

Ideation: we deliver the creative workshops required to identify your brand development ‘start points’ and turn them in to full-formed concepts.

Market research for advertising – our philosophy

We have a comms agency background, so we are keenly aware of the sensitivities surrounding advertising research.

For example, we understand;

Our brand consulting approach

To succeed in today’s highly competitive, cluttered and noisy market place our role is to help create brands that are:

Meaningful: 100% relevant to the target audience

Differentiated: in terms of their core proposition, features, benefits, pricing, marketing or distribution 

Compelling: meaning their brand purpose stands for something that truly resonates with customers

Our brand consulting offer

From acting as ad-hoc, expert advisors in support of your own brand team, through to running the whole project for you, we provide brand strategy development support tailored to your needs.

Our services include:

Our experience

We’ve extensive, brand consulting experience in Retail Finance, Insurance, Food and Drink, Insurance, Automotive, Social Media, Life and Pensions, Engineering, Leisure and Hotels, Investment Banking, Education and Government.
Our consultants’ work has enabled clients to:

Get in Touch

For an initial chat about our brand consulting and strategic marketing services, please contact Brandspeak on : +44 (0) 203 858 0052 on at enquiries@brandspeak.co.uk
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research

Qualitative Research

A broad range of face-to-face and online research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B customers in real detail.

Brand Consulting Brand Speak Market Research

Quantitative Research

Online, mobile and face-to-face methodologies for quantifying the needs, preferences and behaviours of B2B and B2C audiences.

Brand Consulting Brand Speak Market Research

Ethnography

In-the-moment observation of consumers undertaking tasks at home or on the move. Provides highly contextualised understanding of how and why consumers behave as they do.

Brand Consulting Brand Speak Market Research

Neuromarketing

Eye-tracking, facial coding and EEG tools for capturing, analysing and measuring the System 1, non-conscious, emotional responses of consumers to marketing stimuli.

Our market research toolkit

Not surprisingly, we have a very extensive range of market research tools, each of which falls in to one of the four categories outlined below. Please click on the corresponding icon to learn more.

What Clients Say About Our Agency

Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
Brand Consulting Brand Speak Market Research
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