Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of tried and tested favourites! Whatever your project, we have the research solutions to provide the answers you need.
Qualitative
Quantitative
Ethnography
Neuromarketing
Face-to-Face Qualitative
We offer a broad range of qualitative approaches including:
Group discussions
Depth interviews
Accompanied and filmed Ethnography
Video diaries
Intercepts
Expert interviews
Immersion workshops
Brand safaris
Digital Qualitative
Our industry-leading, online qual platform provides:
Bulletin boards
Communities
Online diaries
Webcam focus groups
Mystery shopping
Mobile auto-ethnography
Concept development and evaluation
A pin board / sticky note facility for evaluating advertising, concepts, and copy
Simultaneous translation in to 20 languages
Quantitative
Our quantitative capability includes:
Drivers analysis
Needs and attitudinal segmentation
Behavioural analysis
Concept testing
Pricing studies
Brand tracking