Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of tried and tested favourites! Whatever your project, we have the research solutions to provide the answers you need.
Face-to-Face Qualitative
We offer a broad range of qualitative approaches including:
- Group discussions
- Depth interviews
- Accompanied and filmed Ethnography
- Video diaries
- Intercepts
- Expert interviews
- Immersion workshops
- Brand safaris
- Eye-tracking
- Facial coding
Digital Qualitative
Our industry-leading, online qual platform provides:
- Bulletin boards
- Communities
- Online diaries
- Webcam focus groups
- Mystery shopping
- Mobile auto-ethnography
- Concept development and evaluation
- A pin board / sticky note facility for evaluating advertising, concepts, and copy
- Simultaneous translation in to 20 languages
Quantitative
Our quantitative capability includes:
- Drivers analysis
- Needs and attitudinal segmentation
- Behavioural analysis
- Concept testing
- Communications testing
- Pricing studies
- Brand tracking