Brandspeak provides the market research and consulting services to required to support the development of new products and services. From idea generation onwards
Whether you operate in a B2C or B2B market place we provide a full range of new product development (NPD) research capabilities to take you from ‘big idea’ to ‘big success’ with minimum risk and maximum creativity.
The sort of NPD projects we undertake most frequently include;
- Assessing early stage product / service concepts
- Estimating the demand for a new product / service under development
- Defining the key elements of the new brand – including proposition, positioning, features, benefits, personality and essence
- Identifying the optimal route(s) to market
- Determining the optimal price point and price elasticity
- Identifying the hierarchy of messages to be communicated during a brand awareness building campaign
Our research capabilities
Brandspeak has developed a range of qualitative and quantitative research tools designed specifically to de-risk and energise your project at all stages of development.
- Idea generation and co-creation workshops – developing new product and service ideas from scratch.
- Target consumer profiling – identifying the rational and emotional drivers of the target audience.
- Proposition and positioning research – to crystallise the nature of the offer to the target audience and ensure it is relevant, differentiated and motivating.
- Concept testing and refinement research – to evaluate the overall appeal of the offer and optimise its composition.
- Pricing research – to identify the optimal price point and determine brand elasticity.
- Naming research – to identify the name most able to embody the defining characteristics of the offer in an appealing, differentiating way.
- Packaging research – to evaluate the different design options and determine both physically and emotionally which one will perform best.
- Key message research – identifying the key messages and the order in which they need to be communicated.
MAXIMISE YOUR BRANDS PERFORMANCE
Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.