New Product Development Research Agency
Your Challenge, Our Solutions:
De-risking the New Product Development Process
We know that new product development (NPD) is expensive – and risky.
We also know that appropriate involvement of the target audience during the innovation process de-risks your investment and enables you to bring your product to market more quickly. We’ve seen it time and again.
Its why we’ve developed a range of highly cost-effective and agile, new product development research approaches for B2C and B2B brands that can be deployed at different stages of the NPD process from ideation, to concept evaluation, prototype testing, launch campaign evaluation and post-launch monitoring.
We use qualitative, quantitative, ethnographic and neuroscience research, tailored to your exact requirements, to ensure you get the clarity you need, just when you need it.
Our new product development research experience
Our NPD experience is very extensive, including ambient and chilled food, retail banking, DIY, insurance, pensions, automotive, alcoholic and non-alcoholic beverages, OTC medicine, CBD products, gaming, leisure and hotels.
Examples of the sort of research-led NPD projects we undertake include:
- Blue-sky idea generation for new, CBD-based product range
- Assessing the potential of a number of new yoghurt concepts and flavours
- Trialling new games and consoles for a global manufacturer
- Identifying the optimal format for a new, automotive store concept
- Developing a range of new B2B insurance products
- Assessing the features and market potential of a new, digital payments app
- Developing a new type of current account for a UK bank
- Identifying the features and customer experience specification of a new concierge service for an international cruise line
- New mortgage features and benefits identification
Our new product development research capabilities
Brandspeak has a range of tools and approaches to de-risk and energise your project at all stages of development.
They include:
- Idea generation – research and co-creation designed to generate high numbers of new product ideas
- Idea screening – research and co-creation to designed to assess and optimise new product ideas on the basis of their appeal and likely demand
- Target market definition – defining the target demographic and identifying their unmet needs and behaviours
- Proposition and positioning identification – to crystallise the nature of the offer and ensure it is 100% relevant, differentiated and motivating
- Concept development and testing – to evaluate the overall appeal of the offer and optimise its composition
- Price point analysis – to identify the optimal price point and determine brand elasticity
- Demand analysis – to determine likely rates of new product or service demand
- Name generation and testing – to identify the brand name most able to embody the defining characteristics of the offer in an appealing, differentiating way
- Packaging research – to assess the different design options and determine both physically and emotionally which one will perform best
- Key message identification – identifying the key messages and the order in which they need to be communicated
- Marketing strategy development – our marketing consultants are on-hand to help you create and implement your the marketing plan for your new product.
Get in Touch
Brandspeak are experts in new product development research. For more information about our services please get in touch or call: +44 (0) 203 858 0052
Qualitative Research
A broad range of face-to-face and online research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B customers in real detail.
Quantitative Research
Online, mobile and face-to-face methodologies for quantifying the needs, preferences and behaviours of B2B and B2C audiences.
Ethnography
In-the-moment observation of consumers undertaking tasks at home or on the move. Provides highly contextualised understanding of how and why consumers behave as they do.
Neuromarketing
Eye-tracking, facial coding and EEG tools for capturing, analysing and measuring the System 1, non-conscious, emotional responses of consumers to marketing stimuli.
Our market research toolkit
Not surprisingly, we have a very extensive range of market research tools, each of which falls in to one of the four categories outlined below. Please click on the corresponding icon to learn more.
What Clients Say About Our Agency
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
- We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
- Strategy & Insight Manager | Animal Friends Insurance
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
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