Market Research for New Product Development

Our research capabilities

Brandspeak has developed a range of qualitative and quantitative research tools designed specifically to both de-risk and energise your project at all stages of development.

They include:

Idea generation and co-creation workshops – developing new product and service ideas from scratch.

Target consumer profiling – identifying the rational and emotional drivers of the target audience.

Proposition and positioning research – to crystallise the nature of the offer to the target audience and ensure it is relevant, differentiated and motivating.

Concept testing and refinement research – to evaluate the overall appeal of the offer and optimise its composition.

Pricing research – to identify the optimal price point and determine brand elasticity.

Naming research – to identify the name most able to embody the defining characteristics of the
offer in the most motivating and differentiating way possible.

Packaging research – to evaluate the different design options and determine both physically and
emotionally which one will perform best.

Key message research – identifying the key messages that need to be communicated about the
new product or service and the order in which they need to be communicated.

For more information about Brandspeak’s NPD and Innovation research expertise please get in touch or call: +44 (0) 203 858 0052