Global Market Research Service

Brandspeak’s Global Market Research expertise provides you with a detailed blueprint of global markets and insights, helps you uncover international opportunities and identify competitive threats. Unwrap what drives international customers, their unique values, and how they make decisions.

What Is Global Market Research?

Global market research is the systematic process of gathering and analysing data about markets, customers, and competitors across different countries and cultures.

By uncovering cultural aspects and market trends, global market intelligence provides the in-depth insights needed to make informed decisions about international expansion, product development, and marketing strategies customised for success in the global marketplace.

The Benefits of Global Market Research

Conquer New Markets with Confidence

Directly venturing into unknown international territories can be a costly misstep for businesses. However, global market research helps recognise untapped markets, pinpointing high-potential customer segments, market dynamics, and vital regulatory requirements.

With this knowledge, you can prioritise expansion efforts strategically, maximising opportunity while minimising risk.

Resonate with Customers Across Cultures

Customise your business strategy to fit niche cultures and target audiences. Through global market intelligence, you'll gain deep insights into the cultural distinctions, unique preferences, and local expectations that shape consumer behavior in specific regions.

Through a data-backed approach, you can be sure to optimally tailor your messaging, pricing, and even product offerings for maximum impact in diverse markets.

Surpass the Global Competition

Brandspeak specialise in forecasting Entering a new market without preparation can leave you vulnerable to established players. Global market research enables you to benchmark your performance against international competitors, revealing their strengths, weaknesses, mistakes, and strategic positioning.

Equipped with these insights, you can identify their vulnerabilities, capitalise on market gaps, and secure a competitive advantage on the global stage.

Some Of Brandspeak's Global Market Research Services

Targeted Market Identification

Targeted Market Identification is very crucial for brand’s paving their way into new markets across the globe, through global market research surveys and other complimenting approaches.

It involves meticulously analysing their existing web traffic and sales data to pinpoint regions where a brand’s vision and aims resonate the most. This process focuses on data, combined with an in-depth examination of demographics, economic trends, and logistical factors, reveals the most promising markets for expansion.

Global Competitor Analysis

Global Competitor Analysis is about profiling key players in a brand’s desired markets, revealing their strengths, weaknesses, pricing strategies, and overall approach.

Thoroughly understanding the competition is essential for informed global expansion. Global Competitor Research involves identifying core-offerings to stand out, identify market gaps, and ultimately gain a strategic advantage in new territories.

Global Brand-Health Evaluation

Global Brand-Health Evaluation is about assessing a brand's awareness, perception, and key performance metrics against competitors across the globe.

By assessing brand awareness, perception, and key metrics against international competitors, businesses gain a comprehensive view of their global position. This data-driven approach helps optimize brand strategy and craft targeted growth plans for international markets.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.

Each of our wider team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Press the button below and submit the enquiry form

Step 2

Our team will contact you within 24 hours

Step 3

Discovery call to learn about your needs and goals

Global Market Research Services In London

Educational Resources And Case Studies

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What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

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Successfully Repositioning A Building Society

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Brand Positioning And Customer Experience Development

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DIY Store Customer Experience Optimisation

Frequently Asked Questions

Why Is Global Market Research Important?

Global market research is important as it provides a brand with the essential data and insights to identify the most promising markets, and assists in understanding the competitor landscape. It further is crucial in helping a brand adapt the offerings for cultural fit, and develop effective marketing strategies tailored to specific regions.

What Is The Best Way To Reach A Global Market?

The best way to reach a global market involves thorough market research to identify the right targets, followed by localised marketing strategies tailored to each region’s language, culture, and consumer preferences. Partnering with local experts can also accelerate a brand’s success.

How Is Global Market Research Different From Traditional Market Research?

Market research targets and explores a specific market (which could be within a single country or region). Global market research expands this scope to multiple international markets, comparing multiple demographics.

It digs deeper into cultural differences, regulations, and global competitors to help businesses strategise for successful expansion beyond familiar geographical borders.

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

CASE STUDIES

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