Quantitative Research Experts
Brandspeak delivers game-changing quantitative research to clients in the UK and globally – every single day.
You will be in good Company
How we can help your business
Do you need clear, concise, cost-effective survey data to help you to understand or maximise the potential of your brand, consumers, products, communications or customer service?
If so, Brandspeak provides the highest quality, lowest cost, quantitative research solutions you will find.
Why Brandspeak's Quantitive
Research?
We provide pioneering online, f2f and phone quant. Online quant is now the most popular, due to its combination of low cost, high speed, and flexibility;
- Sample sizes from 50 to 5000+
- No interviewer costs
- Device agnostic
- Real-time data capture
- Respondents respond when they want to
- Respondents respond when they want to
- Supports image, video, or audio stimulus
- Advanced question structures and routing built in
Our quantitative research services are used to evaluate and monitor a wide range of marketing-critical issues, including;
Advertising
Effectiveness
From creative concept evaluation and pre-testing, to post advertising tracking.
Key metrics can include;
- Engagement
- Relevance
- Comprehension
- Message & brand recall
- Emotional resonance
- Strength of proposition
- Strength of call to action
- Fit with brand.
Brand health
Brand trackers and dips are essential for monitoring brand health, identifying any issues, and addressing them quickly.
Brand metrics may include awareness, perception, personality, consideration, usage, and loyalty, as well as advertising recall and likelihood to recommend.
Competitor brands are also included so their performance can be monitored.
Customer satisfaction
We use approaches including Net Promoter Score (NPS) to determine overall levels of satisfaction.
We can also conduct extensive journey, touch point and channel analysis, to find out where customer dissatisfaction exists – and exactly what to do about it.W
Market landscaping
We provide Usage and Attitude studies to provide an in-depth understanding of the market landscape, including:
- Perceptions of brands operating in the category
- Category purchase drivers
- Category buying behaviours
- Category usage behaviours
Customer targeting
We’ll identify just the right segmentation model for your business. It may include elements of;
- Demographic segmentation – based on criteria such as age, sex and income. Can also include geographical and life stage data
- Behavioural and Attitudinal segmentation – based on insights about the relationship between consumer, category and brand.
- Needs-based segmentation – based the consumer’s rational and emotional decision-making drivers
Testimonials
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
- We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
- Strategy & Insight Manager | Animal Friends Insurance
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
Quantitative research articles
Maybe you would be interested in one of our articles on qualitative research:
Table of Contents The B2B Segmentation Challenge The challenge inherent in B2B market segmentation often lies not in identifying the segmentation model …
Table of Contents What is Brand Awareness? Brand awareness is defined as the extent to which consumers are familiar with a particular …
Introduction To really understand advertising and how to measure its effectiveness, it’s first necessary to accept a basic truth: mostconsumers don’t give …
Introduction The use of online (as opposed to face-to-face), qualitative research for conducting focus groups has increased sharply over recent years. But …
Customer segmentation is a market research tool that divides a brand’s consumer base into different groups, with the goal of gaining a …
Market research is constantly evolving, with new tools and technology to help brand owners identify trends and gain a deeper understanding of …
After the Chancellor’s recent Budget announcement warned of challenging months ahead in the aftermath of the pandemic, the Institute of Fiscal Studies …
To successfully market a brand or product, brand owners must have a deep understanding of the characteristics and behaviours of their dream …
Photo byPeter Bond onUnsplash In this article Covid-19 has had a huge impact on consumer behaviour across the board, affecting almost every aspect …
Introduction Brand tracking is seen by many marketers as a ‘rear-view mirror’ tool that is too retrospective and doesn’t provide useful insights …
Everyone is talking about online communities, but what is all the fuss about? This article will outline what online communities are and …
Introduction In this 5-minute article, we take a look at Big Data and how it can be used to augment and improve …
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