Quantitative Research Experts
Brandspeak delivers game-changing quantitative research to clients in the UK and globally – every single day.
You will be in good Company
How we can help your business
Do you need clear, concise, cost-effective survey data to help you to understand or maximise the potential of your brand, consumers, products, communications or customer service?
If so, Brandspeak provides the highest quality, lowest cost, quantitative research solutions you will find.
Why Brandspeak's Quantitive
We provide pioneering online, f2f and phone quant. Online quant is now the most popular, due to its combination of low cost, high speed, and flexibility;
Our quantitative research services are used to evaluate and monitor a wide range of marketing-critical issues, including;
From creative concept evaluation and pre-testing, to post advertising tracking.
Key metrics can include;
- Message & brand recall
- Emotional resonance
- Strength of proposition
- Strength of call to action
- Fit with brand.
Brand trackers and dips are essential for monitoring brand health, identifying any issues, and addressing them quickly.
Brand metrics may include awareness, perception, personality, consideration, usage, and loyalty, as well as advertising recall and likelihood to recommend.
Competitor brands are also included so their performance can be monitored.
We use approaches including Net Promoter Score (NPS) to determine overall levels of satisfaction.
We can also conduct extensive journey, touch point and channel analysis, to find out where customer dissatisfaction exists – and exactly what to do about it.W
We provide Usage and Attitude studies to provide an in-depth understanding of the market landscape, including:
We’ll identify just the right segmentation model for your business. It may include elements of;
- Demographic segmentation – based on criteria such as age, sex and income. Can also include geographical and life stage data
- Behavioural and Attitudinal segmentation – based on insights about the relationship between consumer, category and brand.
- Needs-based segmentation – based the consumer’s rational and emotional decision-making drivers
Quantitative research articles
Maybe you would be interested in one of our articles on qualitative research:
Table of Contents The B2B Segmentation Challenge The challenge inherent in B2B market segmentation often lies not in identifying the segmentation model …
Table of Contents What is Brand Awareness? Brand awareness is defined as the extent to which consumers are familiar with a particular …
Introduction To really understand advertising and how to measure its effectiveness, it’s first necessary to accept a basic truth: mostconsumers don’t give …
Introduction The use of online (as opposed to face-to-face), qualitative research for conducting focus groups has increased sharply over recent years. But …
Customer segmentation is a market research tool that divides a brand’s consumer base into different groups, with the goal of gaining a …
Market research is constantly evolving, with new tools and technology to help brand owners identify trends and gain a deeper understanding of …
After the Chancellor’s recent Budget announcement warned of challenging months ahead in the aftermath of the pandemic, the Institute of Fiscal Studies …
To successfully market a brand or product, brand owners must have a deep understanding of the characteristics and behaviours of their dream …
Photo byPeter Bond onUnsplash In this article Covid-19 has had a huge impact on consumer behaviour across the board, affecting almost every aspect …
Introduction Brand tracking is seen by many marketers as a ‘rear-view mirror’ tool that is too retrospective and doesn’t provide useful insights …
Everyone is talking about online communities, but what is all the fuss about? This article will outline what online communities are and …
Your Challenge, Our Solutions
Find our how out research can help your business