Insights Agency Based In The UK

Get a deeper and more thorough understanding of your customers: what motivates them, their values, and their thought process. This data provides a complete understanding behind your consumers' actions, giving you a more detailed view of the market and how to exploit it.

What Is An Insights Agency?

An insights agency specialises in gathering and analysing data to uncover deep understandings about market trends, consumer behaviour, and other critical factors that influence strategic planning for businesses'.

Insights agencies use a variety of qualitative and quantitative research approach to gather data. They then apply their expert analysis to the data sets to generate actionable insights. These insights are incredibly valuable for businesses as they take the risk out of their decision making regarding: marketing direction, changes to products or services, and how to retain their customer base.

The Benefits of Insight Research

More Effective Marketing Campaign Messaging

Many businesses find their marketing campaigns fail to connect with their audience, leading to wasted resources and missed opportunities. This disconnect often stems from a lack of deep understanding of the target market's needs, preferences, and pain points.

Insight agencies bridge this gap by providing a deep dive into consumer behaviour and market trends. Armed with these insights, businesses can craft highly targeted and resonant marketing messages that speak directly to the needs and desires of their customers.

Retain Customers For Longer

Businesses often struggle to keep their customers engaged over the long-term, leading to high churn rates and decreased customer lifetime value. The challenge is continuously adapting to customers' evolving needs and expectations.

Insight agencies help businesses to stay ahead of market shifts and customer behaviour preferences. Enabling companies to tailor their services, products, and communication strategies to better meet their customers' needs, commercially and philosophically.

Capitalise On Emerging Trends

Businesses often miss out on exciting market opportunities because they fail to foresee new trends emerging. In a fast-moving market, being late to identify and act on these trends can mean lost revenue and competitive disadvantage.

Brandspeak specialise in forecasting emerging trends by analysing vast amounts of data to identify patterns and shifts in consumer behaviour. This predictive capability allows businesses to make evidence-based decisions, ensuring they stay ahead of the curve and can strategically position themselves to leverage new opportunities.

Some Of Brandspeak's Insight Research Services

Consumer Behaviour Analysis

Consumer Behaviour Analysis explores the choices and motivations behind customer purchases.

It combines various research methods (quantitative and qualitative) to uncover why consumers prefer certain products or brands, how they decide to buy, and what influences these decisions.

Ethnographic Research

Ethnographic research involves observing and interacting with consumers in their natural environments to gain deep insights into their lifestyles, behaviours, and preferences.

This method allows businesses to see firsthand how products and services fit into customers' daily lives, uncovering unmet needs and opportunities for innovation.

Market Segmentation

Market segmentation is the process of dividing a broad consumer or business market into subgroups based on shared characteristics.

It allows businesses to focus their resources on the most lucrative market niches, improve product development, and communicate more effectively with diverse customer bases, ultimately leading to increased market share and profitability.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.

Each of our wider team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

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Step 2

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Step 3

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Insight Research Services In London

Educational Resources And Case Studies

Blog

What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

Case Study

Successfully Repositioning A Building Society

Case Study

Brand Positioning And Customer Experience Development

Case Study

DIY Store Customer Experience Optimisation

Frequently Asked Questions

What Is The Difference Between Analytics And Insights?

Analytics refers to the process of collecting and analysing data to identify patterns and trends. Insights go a step further by interpreting these patterns to provide actionable recommendations, offering deeper understanding of data’s implications.

What Do Insight Agencies Do?

Insight agencies specialise in gathering and analysing data to uncover deep understanding of consumer behaviour, providing businesses with strategic guidance on how to meet their target market’s needs and preferences.

How Is Insight Research Different Than Traditional Market Research?

Insight research focuses on the ‘why’ behind consumer behaviours, combining quantitative and qualitative methods for a deeper understanding. Traditional market research often leans towards quantitative data, prioritising the ‘what’ over the ‘why’.

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

CASE STUDIES

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