Quite simply, the nature of the customer experience delivered by your brand is as important to your commercial success as the brand itself.
Poor customer experience results in brand rejection
You may be a retailer, an airline, a utilities company or an online Financial Services organisation.
Whatever your sector, offer and means of distribution, if the customer experience delivered by your brand at each touch point doesn’t reflect the needs, expectations and behaviours of your customers the result is increasingly likely to be brand rejection.
However, configuring market-leading customer (CX) or user experience (UX) at each touch point can be expensive.
That’s why it’s important to know where it’s OK to provide an experience that is simply ‘good enough’ and where your brand can gain real competitive advantage by investing more to deliver one that delights.
How customer experience research from Brandspeak will help
Customer experience optimisation isn’t a one size fits all exercise.
That’s why, before we assess the customer journey we’ll take a good look at your customers – to make sure we understand their different customer experience-related attitudes, needs and drivers.
We’ll also look at their broader, category and brand references – to identify the different customer experience expectations these create.
Armed with this vital, contextual understanding, we’ll then accompany each research subject on their customer journey, reviewing the nature of their experience at each touch point.
Our customer-centric approach means we won’t just identify the individual customer experience issues and pain points, we’ll also be able to explain which consumers they most affect and the wider impact they have on that customer’s attitude towards your brand.
From the brand perspective, we’ll also be able to explain the impact of those issues on your brand’s ability to drive levels of customer acquisition, retention or satisfaction.
Finally, we’ll identify the nature of the individual solutions required, from the customer’s point of view.
A wide range of customer experience research methodologies
Our customer experience research methodologies, include:
- Observed user testing
- Accompanied and filmed ethnography
- In-store observation
- Self-ethnography using mobile or wearables
- Online experience audits
Customer experience communication
However, customer experience optimisation isn’t just about identifying and addressing the issues.
More than any other form of research project, it also requires impactful communication of customer experience back in to the organisation, particularly to those working on the front line with customers.
That’s why we turn experience footage in to compelling stories for stakeholder teams to work with.
For more information about how Brandspeak can help you with your customer experience project please contact us on +44 (0)203 858 0052 on at firstname.lastname@example.org
MAXIMISE YOUR BRANDS PERFORMANCE
Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.