Brandspeak started life as a qualitative market research agency back in 2004
Since that time we’ve undertaken 1000’s of fascinating qualitative market research projects for B2C and B2B clients in the UK and globally.
Our qualitative market research methodologies
Brandspeak provides face-to-face, online, phone-based qualitative research, ethnographic research and vox-pops.
We recommend the appropriate methodology on a project-by-project basis. In brief though;
Face-to-face research is great for covering subjects in considerable detail, or where subject matter may be more complex – or sensitive.
It’s also ideal if there is a lot of stimulus material to cover, or if teamwork is needed as part of the session.
Please follow the link above to find out more about the different types of face-to-face qualitative research we provide, including focus groups and depth interviews.
Online qualitative research tends to be far more cost-effective and quicker to schedule. It’s perfect for more straightforward research topics where a deep-dive isn’t required.
Online qualitative research is also particularly good for B2B research, where participants tend to be time-poor.
Brandspeak provides a number of online qualitative research techniques including online focus groups, online depth interviews, online communities, video blogs and diaries.
Ethnographic research enables us to accompany and observe subjects as they go about their daily lives – at home, at work, in the supermarket, on the town. We get to see exactly how they behave, and why.
Our qualitative research experience
Qualitative research is never, ever dull! We’re still constantly surprised by the different sectors we get asked to work on. To-date, subject matter has included;
- Investment products
- Telco / mobile phone
- Ready meals
- Social media influencers
- Fast food outlets
- Alcoholic drinks
- Industrial pumps
- Asset finance
- Artisan bread
- Artificial intelligence
- University departments
- Online services
- High street fashion
- Car insurance
- Coffee machines
- Replacement knee parts
- Green energy
- Current accounts
- Luxury hotels
- Business class flights
- Themed restaurants
- Estate agents
- Social media
- Luxury goods
- Keep fit equipment
- House building
……… to name just a few!!
Our qualitative market research philosophy
We don’t believe in doing things a certain way, just because that’s the way they’ve always been done. For example;
- Brandspeak doesn’t employ any junior researchers. Our team comprises only highly experienced, qualitative research consultants
- We make extensive use of social media to find ‘fresh’ respondents. These are individuals who haven’t already taken part in lots of market research
- We aren’t a typical 9 to 5 qualitative market research agency. If you need a 3-day turnaround on your qual, that’s what you will get. And if you need your research conducted over the weekend, we’ll be there for you!
Maybe you would be interested in one of our articles on qualitative research;
Or if you would just like to know more about how a qualitative market research agency can help your company, please email us at firstname.lastname@example.org or call us on +44 (0)203 858 0052 or +44 (0)117 407 0187