Kantar has just launched its 2020 Creative Effectiveness Awards, listing its 2019 winners in several categories, as voted for by consumers.   The winners have been selected from a large number of ads tested by Kantar during 2019 using Link, its

WPP and Kantar retail market research have just launched their 2020 BrandZ Most Valuable Global Retail Brands report, which identifies the world’s top 100 most valuable retail brands. The report is based on extensive insights from 3.9 million consumers worldwide combined

28th April 2020 An interesting snippet from YouGov today regarding the potential relaxation of lockdown rules to allow people to socialise with a chosen group of 10 family or friends. Based on a survey of 4,982 GB adults on April 28th 2020,

The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different

Introduction Over the coming months, the COVID-19 pandemic is going to make life very challenging for businesses as they attempt to deal with the economic downturn it is causing.  However, this isn’t the first downturn most of us have experienced

Introduction There is obviously a lot of talk about a COVID-19 recession right now, with comparisons being drawn with the economic slumps of 2008/9 and even the 1930’s.   With startling surveys about plummeting consumer confidence emerging daily, along with dire

Introduction Perhaps you are relatively new to market research and find the research terms qualitative research and quantitative research totally unfamiliar (yet at the same time annoyingly similar).  If so, then this article is for you! Or perhaps you are a seasoned marketer who

Brand Equity builds positive relationships with consumers and influences buying decisions. We are experts in helping clients to create and measure brand equity

American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily