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Behavioural Economics – a 5 Minute Guide

What is behavioural economics?  Behavioural economics is a method of analysis that uses psychological insights into human behaviour to explain how people make economic choices. Central to behavioural economics is the recognition that our conscious and subconscious thinking impacts economic

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Top UK Qualitative Research Viewing Facilities

Common features of top viewing facilities During the period of the lockdown the UK’s market research viewing facilities have understandably had a tough time. As we enter July 2020 it appears that the lockdown is easing and that face-to-face, qualitative

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Kantar’s Creative Effectiveness Awards

Kantar has just launched its 2020 Creative Effectiveness Awards, listing its 2019 winners in several categories, as voted for by consumers.   The winners have been selected from a large number of ads tested by Kantar during 2019 using Link, its

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Using projective techniques in qualitative research

Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology.  The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises,

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The 2020 BrandZ Most Valuable Global Brands report

WPP and Kantar have just launched their 2020 BrandZ Most Valuable Global Retail Brands report, which identifies the world’s top 100 most valuable retail brands. The report is based on extensive insights from 3.9 million consumers worldwide combined with financial data from

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Bringing the UK back to Life

The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different

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