What is behavioural economics?  Behavioural economics is a method of analysis that uses psychological insights into human behaviour to explain how people make economic choices. Central to behavioural economics is the recognition that our conscious and subconscious thinking impacts economic

Encouraging news from Research Live magazine which has reported the findings of a survey conducted at the end of June 2020 by research recruitment agency People for Research. The survey found that 72% of people would be happy to attend

Common features of top viewing facilities During the period of the lockdown the UK’s market research viewing facilities have understandably had a tough time. As we enter July 2020 it appears that the lockdown is easing and that face-to-face, qualitative

Kantar has just launched its 2020 Creative Effectiveness Awards, listing its 2019 winners in several categories, as voted for by consumers.   The winners have been selected from a large number of ads tested by Kantar during 2019 using Link, its

Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology.  The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises,

WPP and Kantar have just launched their 2020 BrandZ Most Valuable Global Retail Brands report, which identifies the world’s top 100 most valuable retail brands. The report is based on extensive insights from 3.9 million consumers worldwide combined with financial data from

28th April 2020 An interesting snippet from YouGov today regarding the potential relaxation of lockdown rules to allow people to socialise with a chosen group of 10 family or friends. Based on a survey of 4,982 GB adults on April 28th 2020,

The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different

Introduction Over the coming months, the COVID-19 pandemic is going to make life very challenging for businesses as they attempt to deal with the economic downturn it is causing.  However, this isn’t the first downturn most of us have experienced