What’s your favourite colour? Most of us won’t have been asked that question since our schooldays – unless you’ve recently had a particularly dull experience on a dating app. It’s a query rarely posed in research. The answer might change

London Fashion Week SS20 (12th – 17th September) was a thoroughly on-topic affair this season. However, it wasn’t hemlines or textiles, slogan tees or embellishments that were trending but something altogether more urgent. Ironically, the bi-annual fashion carnival closed on

Education is when you read the fine print. Experience is what you get if you don’t. This quote from American folk singer and social activist Pete Seeger is broadly accepted wisdom when it comes to the importance of reading the

How do the consumers that you’re looking to target with your marketing make decisions when it comes to buying? This is a key piece of insight for any brand and the foundation of successful interaction with those who could become

Where does your brand stand on the issue of sustainable packaging? Much more so than sustainability in the supply chain or daily operations, eco packaging is now right at the heart of the brand resonance discussion. Consumers increasingly want to

London Fashion Week’s Men’s takes place twice a year, several months before the womenswear fashion week events. While it doesn’t (yet) compete with London Fashion Week (LFW) in terms of international press attention and the swathe of famous faces in

Influencer marketing is becoming increasingly powerful. While it’s unlikely to replace social or content marketing (primarily because it requires both to thrive) it’s fast rising to the top of the talent pool as a way to get consumers to engage

About this article Brandspeak puts System 1 and System 2 thinking at the heart of its market research approach, in order to ensure that we identify both the conscious and the sub-conscious thoughts, feelings and motivations that direct consumer behaviour

How can personality theories be leveraged in marketing? Personality theories have a long, rich history of engaging consumers, from the influence of Freud on 1960s advertising to the “Which Game of Thrones Character Are You?” quizzes on Buzzfeed. In marketing