Up to the minute articles about some of the most relevant issues facing the market research and marketing industries
It is generally accepted that up to 95% of new products across all categories fail. Brandspeak is a new product development research consultancy that has helped bring 100’s of new products and services to market. As a result, we have real understanding of what it takes to succeed in new product development, as well as
Introduction It is commonly agreed that up to 95% of new products across all categories end in failure, whilst the figure for the grocery sector is estimated at between 70-80%. Brandspeak provides new product development workshops and research programmes for large and small B2C and B2B clients in the UK and internationally, on pretty much
This article The pandemic has had a fundamental effect on the retail landscape in the UK. In this article we take a closer look at: The ways in which COVID-19 has changed the behaviour of UK shoppers The implications for the retail brands that must adapt to survive We also provide important tips for retailers
Brandspeak creates persona-based segmentation models for clients wishing to use them to inform the design of new propositions, marketing campaigns and customer experiences. What are customer personas? Customer personas are created by first identifying different clusters of common customer traits (e.g. needs, attitudes, behaviours, beliefs, frustrations and preferences). Each cluster is then used to create
What is behavioural economics? Behavioural economics is a method of analysis that uses psychological insights into human behaviour to explain how people make economic choices. Central to behavioural economics is the recognition that our conscious and subconscious thinking impacts economic decision-making in ways that can appear irrational from the perspective of classical economics. Why is behavioural economics
Common features of top viewing facilities During the period of the lockdown the UK’s market research viewing facilities have understandably had a tough time. As we enter July 2020 it appears that the lockdown is easing and that face-to-face, qualitative market research may be able to recommence in earnest very soon. That means focus groups, co-creation
Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology. The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises, whereby respondents’ subconscious thoughts and feelings relating to the brand or concept in question are
Introduction Perhaps you are relatively new to market research and find the research terms qualitative and quantitative totally unfamiliar (yet at the same time annoyingly similar). If so, then this article is for you! Or perhaps you are a seasoned marketer who makes frequent use of research but is occasionally unsure whether it is qualitative or quantitative data that would best suit your
Brand Equity builds positive relationships with consumers and influences buying decisions. We are experts in helping clients to create and measure brand equity
