Qualitative research – a 5-minute read

Introduction Perhaps you are relatively new to market research and find the research terms qualitative and quantitativetotally unfamiliar (yet at the same time annoyingly similar).  If so, then this article is for you! Or perhaps you are a seasoned marketer who makes frequent use of research but is occasionally unsure whether it is qualitative or quantitative data that would best suit your needs.  If

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