Can Fashion No Longer Afford to Ignore the Sustainability Issue?

Can Fashion No Longer Afford to Ignore the Sustainability Issue?

London Fashion Week SS20 (12th – 17th September) was a thoroughly on-topic affair this season. However, it wasn’t hemlines or textiles, slogan tees or embellishments that were trending but something altogether more urgent. Ironically, the bi-annual fashion carnival closed on an unseasonably warm day, which almost served to underline this alignment with what (other than

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Brand Marketing insights from london fashion week for men

The need for brand authenticity – and other insights from London Fashion Week Men’s SS20

London Fashion Week’s Men’s takes place twice a year, several months before the womenswear fashion week events. While it doesn’t (yet) compete with London Fashion Week (LFW) in terms of international press attention and the swathe of famous faces in the FROWs of the main shows, it is winning on another very important front: authenticity.

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System 1 versus System 2: Start your brand thinking the way your customers think

System 1 versus System 2: Start your brand thinking the way your customers think

In 2011, Daniel Kahneman published Thinking, Fast and Slow, the book which has since been responsible for challenging the thinking of leading marketers worldwide and influencing billions of £s of marketing and corporate expenditure. The extraordinary fact is that this isn’t even primarily a marketing book – it’s a psychology book –described by many as

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