We use a broad range of ‘in-person’ qualitative research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B consumers in real detail.
Focus Groups and depth interviews
These traditional methodologies are still qualitative research stalwarts.
For ‘intercepting’ and interviewing customers about an element of the brand experience they have just had – in relation to a supermarket, restaurant or airline for example.
To understand the views of opinion formers and subject matter experts in relation to a client’s brand.
Moderated, deep-dive sessions typically with clients and consumers together, in order to understand, clarify and work through specific, brand-related issues.
Similar in format to the Immersion Workshops, these typically involve clients and consumers collaborating together in an extended, moderated session to evaluate a new product or service idea and identify it’s ‘must have’ features and benefits.
For qualitative / quantitative evaluation of a new product or service. Held in a venue typically located in an area of high footfall.
Consumers are stopped outside and invited to participate. After being screened they enter the venue to take part in the evaluation of stimulus material. Interviewers are on-hand to ask questions, probe responses and upload data.