Brand Services That Get Results

Brandspeak's brand services enable organisations to understand their brand’s performance and health, providing the knowledge and guidance needed to maximise brand strength, grow market share and grow profitability.

Brand Research Services (new services page) Brand Speak Market Research
Brand Research Services (new services page) Brand Speak Market Research

What Are Brand Research Services?

Brand research is ongoing, survey-based market research that evaluates the health of your brand, versus the competition. It does so by first benchmarking, and then monitoring the individual criteria that define the nature of the relationship between the target audience and your brand.

Benefits of Brand Services

Maximise Brand ROI

Brand services enable you to measure the impact of investment in your brand, advertising and communications.

You can track key metrics such as brand awareness, perception, loyalty, and purchase intent, to identify shifts in consumer sentiment and preferences.

This lets you spot opportunities and adapt your brand strategy accordingly, to maximise the use of resources.

Improve Campaign Effectiveness

Brand services can also be used to evaluate the impact of marketing and advertising campaigns.

For example, brand awareness, associations and purchase intent scores can be compared before and after the campaign has run, to determine uplift in those areas. Specific questions regarding campaign recall can also be included.

This enables you to understand which campaigns are most effective and maximise the impact of future campaigns.

Gain Competitive Advantage

One of the key uses of brand research services is to evaluate your brand relative to your competitors and understand how you are positioned in consumers’ minds.

By benchmarking your brand against competitors, you can gain a deeper understanding of the market landscape, identify emerging trends, assess how competitors are positioning themselves, and spot weaknesses or gaps in competitors' strategies.

These gaps give you opportunities to differentiate your brand and gain competitive advantage.

Some of Brandspeak's Brand Services

Consumer Brand Monitoring

For organisations that sell to consumers, consumer brand tracking services include exploratory qualitative work and ongoing consumer surveys, to track key brand tracking metrics such as spontaneous or prompted brand awareness, brand imagery associations, brand personality measures or brand preferences.

Brand tracker surveys usually have larger sample sizes to allow for robust analysis and are repeated regularly to provide longitudinal data.

B2B Brand Monitoring

Brand health is just as important for brands that supply other brands as it is for consumer brands.

The principles of B2B brand monitoring are the same as for consumer brand tracking. Design your study, identify sample size, source your participants, decide on the frequency for tracking, collect data and present results in a dashboard.

The differences relate primarily to the sample, as you will be interviewing people according to specific job roles, rather than demographics.

Brand And Comms Tracking

A pure brand tracker only deals with measures that relate to the brand, such as awareness, preference and purchase intent.

Using a brand and comms tracker enables you to not only evaluate advertising and communications but also to assess the impact of communications on brand health and brand equity.

A brand and comms tracker will include measures such as ad recall and recognition, which can be analysed together with key brand metrics for detailed insights into both your brand and your communications strategy as well.

Brandspeak's Brand Service Research Methods

Brandspeak uses desk research, qualitative exploratory focus groups and interviews, ethnography and quantitative surveys to analyse brand tracking metrics and conduct brand tracking research

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.

The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs suing a range of quantitative research methodologies, from brand tracking and customer segmentation, to new product development and comms testing.

Each of our wider team members possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand services.

Brand Research Services (new services page) Brand Speak Market Research

Brands We've Worked With

Customer Testimonials

Brand Research Services (new services page) Brand Speak Market Research
I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.
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Brand Research Services (new services page) Brand Speak Market Research
Judith Staig
Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.
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Brand Research Services (new services page) Brand Speak Market Research
Sarah Taylor
TEAKI LTD
Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!
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Brand Research Services (new services page) Brand Speak Market Research
Ann Spelman
Professional & friendly with a great team to support your research needs!
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Brand Research Services (new services page) Brand Speak Market Research
Lauren Williams
We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
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Brand Research Services (new services page) Brand Speak Market Research
Steven Hughes
Regatta Ltd
Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!
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Brand Research Services (new services page) Brand Speak Market Research
Sam Heague
Extracover Limited
Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy
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Brand Research Services (new services page) Brand Speak Market Research
Harry
Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
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Brand Research Services (new services page) Brand Speak Market Research
Grace Hughes
Blink
Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
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Brand Research Services (new services page) Brand Speak Market Research
Adrian Chatterton
UK Product Manager, Spine & Orthobiologics, Stryker
We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
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Brand Research Services (new services page) Brand Speak Market Research
Victoria Leigh-Pearson
Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
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Brand Research Services (new services page) Brand Speak Market Research
Verity Kimber
EU Transition Manager, SHOTT Beverages
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
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Brand Research Services (new services page) Brand Speak Market Research
Tom Suberg
IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
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Brand Research Services (new services page) Brand Speak Market Research
Tom Green
Marketing Manager | Industrials Group. Garner Denver Limited

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Brand Services In London

Frequently Asked Questions

A brand service helps businesses understand how people see their brand. It gathers information about customers’ thoughts and feelings towards a brand, its products, and its position in the market. Businesses use these insights to make better marketing decisions and improve their brand’s image.

Brand services involve market analysis, customer surveys, focus groups, perception studies, trend monitoring, online and social media tracking, product research, and brand positioning assessment. These elements collectively help in understanding and enhancing a brand’s market presence.

Brand Research Services (new services page) Brand Speak Market Research

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

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