Our online qualitative research platform offers a complete range of online, qual research solutions for B2C and B2B markets in the UK and globally
What is Online, Qualitative Research?
Online qualitative research is a catch-all description for any type of qualitative research conducted online – whether on a mobile, laptop, desktop or tablet.
Our Different Approaches
Online Focus Groups
Great for gaining rapid feedback and for bringing together consumers from geographically-dispersed locations, online focus groups enable respondents to contribute to the discussion without feeling inhibited by others sitting in the same room as them.
Our online groups usually last for 90 – 120 minutes. We aim for between 4 and 6 respondents per group, but up to 8 is possible.
If necessary, we’ll ask respondents to do some homework before attending the group, perhaps completing a task, compiling a diary, or uploading pictures or video for the moderator to review before the online focus group begins.
Online research communities are perfect for conducting an ongoing dialogue with the target audience over a period of days, weeks or even months, during which concepts and ideas can be explored and evolved.
Our online communities typically involve 12-30 respondents but by using 2 or more moderators we can conduct conducted far larger, community projects of 50 plus.
Whilst dialogue is usually between the moderator and the online qual community as a whole, separate conversations can also be conducted between the moderator and individual respondents, unseen by the rest of the community.
At the discretion of the moderator, respondents can also discuss topics directly amongst themselves.
Other community features include:
- Device agnostic participation; respondents can use different device types – including mobile – ensuring maximum spontaneity
- Super-simple photo and video upload; without the need for a separate app to be installed on the respondent’s devices
- Task management system; participants are automatically notified when there is a new task to undertake. Similarly, participants are given a nudge when they have tasks that are outstanding!
- 10 different types of online qualitative market research tools; including video blog, whiteboard, breakout rooms, Facebook-style posts and pop-up surveys to ensure respondents are constantly stimulated and the nature of the feedback is always appropriate
- Automatically-generated video transcriptions; these turn video commentary in to text for further analysis
- Instant translation of community dialogue in to different languages; discussions can be followed by observers from another countries.
Online Video Blogging
Video blogs are effectively video selfies where respondents present to camera and then upload the result to our platform, to be shared with the moderator and / or other participants.
The platform also provides the option for the video blog to be transcribed in to text for further analysis and reporting – and even sentiment analysis.
Video transcription enables relevant footage from different videos to be identified automatically and then spliced together to create highlight-reels covering different topics.
With our platform we can also launch polls to our online communities at any time, as part of an ongoing discussion. Moderator and participants can then discuss the results in real time, as part of the wider discussion.
Questions can be compiled in a number of formats using text, images and video. The questions themselves may involve scoring, multiple choice, Likert Scale and ranking.
We can also use show / hide logic to ensure so that respondents are only shown questions based on their previous answers.
Online Diary Tools
All of our diary projects are mobile-enabled so that participants can capture and report their experiences, feelings and thoughts instantly and whilst on the move. This form of contextual reporting is perfect for capturing highly vivid insights in relation to home, work and social life.
Online Innovation Tools
Our tools create the perfect environment in which to identify, build, visualise, critique and rank new product or service ideas.
Maximising respondent engagement
We maximise levels of online engagement by:
- Ensuring our qualitative research platform is highly intuitive and able to support the widest possible variety of tasks and activities
- Enabling participants to dip in and out of the online communities and bulletin boards at times of their own choosing, This ensures that contributing doesn’t ever feel like a chore and attention spans aren’t tested!
- Giving our platforms a social media look and feel, to encourage respondents to feel at home and contribute as freely as they would do normally
- Ensuring all of our online, qualitative research studies are mobile-friendly, in order to maximise the number of potential respondents who are able to take part – any time and anywhere.
These result is better quality participants and better quality contributions.