Today, online surveys are overwhelmingly preferred for quantitative studies, due to their low cost, speed and flexibility.
For example, in the case of this research technique:
Our sample sizes range from just 50 per market to 5000+.
Surveys are device-agnostic so they will work on PC, laptop, tablet and mobile.
They can accommodate text, image, video or sound type research questions as required.
There are other benefits too:
There are no interviewer costs.
Surveys can accommodate a wide variety of both closed and open question types.
Survey data can start to be received almost as soon as the survey is posted.
Question order can be randomised for each respondent to avoid possible order bias.
Respondents can answer at a time and in a place of their choosing.
Demographic data splits are usually provided as standard but other, question-specific data splits are also possible.
The same survey can be rapidly relaunched at any time in order to gain trend analysis.
why use online quantitative research?
Online surveys have a wide variety of applications, including:
When you commission an online survey we’ll a take care of everything – from designing the survey, recruiting the respondents, conducting the research and statistical analysis, then delivering the results. We’ll either provide you with the data to analyse yourselves or provide you with a full presentation.