The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different measures should be relaxed or lifted. Whilst a minority of the population are still flouting

Introduction Over the coming months, the COVID-19 pandemic is going to make life very challenging for businesses as they attempt to deal with the economic downturn it is causing.  However, this isn’t the first downturn most of us have experienced and it is just one of many that organisations have successfully navigated over the last

Introduction There is obviously a lot of talk about a COVID-19 recession right now, with comparisons being drawn with the economic slumps of 2008/9 and even the 1930’s.   With startling surveys about plummeting consumer confidence emerging daily, along with dire projections regarding the impact on business and the economy, it easy to understand why. But

Introduction Perhaps you are relatively new to market research and find the research terms qualitative research and quantitative research totally unfamiliar (yet at the same time annoyingly similar).  If so, then this article is for you! Or perhaps you are a seasoned marketer who makes frequent use of research but is occasionally unsure whether it is qualitative or quantitative data that would best

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American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily committed to, for survival as well as growth. And it’s not something that happens overnight.

What’s your favourite colour? Most of us won’t have been asked that question since our schooldays – unless you’ve recently had a particularly dull experience on a dating app. It’s a query rarely posed in research. The answer might change on any given day or you might find it impossible to pick one, and yet

London Fashion Week SS20 (12th – 17th September) was a thoroughly on-topic affair this season. However, it wasn’t hemlines or textiles, slogan tees or embellishments that were trending but something altogether more urgent. Ironically, the bi-annual fashion carnival closed on an unseasonably warm day, which almost served to underline this alignment with what (other than

Education is when you read the fine print. Experience is what you get if you don’t. This quote from American folk singer and social activist Pete Seeger is broadly accepted wisdom when it comes to the importance of reading the subject matter thoroughly before signing on the dotted line. And yet, so many of us

How do the consumers that you’re looking to target with your marketing make decisions when it comes to buying? This is a key piece of insight for any brand and the foundation of successful interaction with those who could become your customers. However, it’s not always a straightforward question to answer. While there are plenty

Where does your brand stand on the issue of sustainable packaging? Much more so than sustainability in the supply chain or daily operations, eco packaging is now right at the heart of the brand resonance discussion. Consumers increasingly want to know whether product packaging is sustainable. It’s not just about the impact of packaging in

London Fashion Week’s Men’s takes place twice a year, several months before the womenswear fashion week events. While it doesn’t (yet) compete with London Fashion Week (LFW) in terms of international press attention and the swathe of famous faces in the FROWs of the main shows, it is winning on another very important front: authenticity.