Brandspeak has compiled this market research glossary to provide definitions for some of the most commonly used research terms – we hope you find it useful. If you feel that key words or phrases are missing or in any way incomplete, please let us know so that we can keep evolving these pages.

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There is currently 1 name in this directory beginning with the letter K.
Key Drivers Analysis
Key drivers analysis is a predictive modelling technique that studies the relationships between many factors in order to identify the ones capable of making the biggest impact. The technique can be applied to answer core questions such as which activities or initiatives are most likely to deliver your business objectives, which activities are most likely to make the brand successful and what features do customers need most.