American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily committed to, for survival as well as growth. And it’s not something that happens overnight.
How do the consumers that you’re looking to target with your marketing make decisions when it comes to buying? This is a key piece of insight for any brand and the foundation of successful interaction with those who could become your customers. However, it’s not always a straightforward question to answer. While there are plenty