Qualitative research methods
Brandspeak is a specialist qualitative research company, providing B2C and B2B qualitative research services to both small start-ups and truly global organisations.
In fact, qual is where Brandspeak has its roots and all of our qualitative practitioners are senior directors with experience of conducting qualitative research all over the world.
Today, Brandspeak conducts qualitative research all over the UK and has qualitative research partners in over 30 countries worldwide.
Our qualitative research offer is split between face-to-face qual, mobile / phone qual and online qual, as follows:
We offer a wide range of face-to-face approaches including:
Our industry-leading, online research platform provides:
How can qualitative research help your company?
Qualitative research can be perfect when you need to undertake a deep-dive with consumers in order to understand a critical issue in real detail.
The defining characteristics of your target audience; their thoughts, motivations and behaviours
Your brand and how it is perceived or used versus the competition
The quality of the customer experience you are providing
Your new advertising concept
Your latest print or online marketing campaign
Your new product or service idea