What do you want to get out of GrowthTrack?

Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.

What should you measure?

A good tracker should be developed with you and for you. A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.

Which brand competitors should I monitor?

You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche. From there, we can monitor them closely, and provide further competitor insights.

How often should you monitor GrowthTrack?

How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time. For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly. But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.

Can you measure the impact of topical events?

We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval. But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.

How should results be reported?

From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time. Irrespective of cadence, reporting is usually face-to-face (online or in person) in a presentation format that includes data charts, tables, and a narrative. The key attributes of a good ‘debrief’ include: A narrative arc that tells the story of your performance in the marketplace A focus on what this means for your business activities whether; marketing, comms, pricing, distribution, product mix, etc. Actionable insights and guidance Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.

What’s your budget?

GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

GrowthTrack

Take brand tracking to the next level. Traditional trackers provide the brand metrics to monitor your brand’s position in the marketplace. But GrowthTrack gives you much, much more. It also tells you:

How your brand is performing across the main touch points
How that performance is impacting buyer behaviour
What you can do to grow market share and increase profitability

The Benefits of GrowthTrack

Whilst a traditional brand tracker will give you some insight into your brand’s health, it won’t tell you anything about its underlying performance, the impact that it is having on buyers, or what actions you should take to improve or maintain it.

However, with GrowthTrack you can:

Monitor your brand’s performance both overall and by touchpoint, using intelligent KPIs
Join the dots between the customers’ touchpoint experience and their subsequent buyer behaviour
Determine the net effect, in terms of the proportion of buyers you’re holding onto, the proportion you’re winning over, and the proportion you’re losing to the competition
Make direct comparisons between your brand’s performance and that of your competitors

Answer the ‘What next?’ question by letting GrowthTrack show you where to focus your marketing spend for the best return

Using GrowthTrack in your business

Customised to you

Your business is unique – your brand tracker must be too.
That’s why we start by making sure we understand your business inside out. Only then do we design your bespoke GrowthTrack tracker.
Everything is tailored to your brand, including the questions we ask, the audiences and touchpoints we target, the frequency of the fieldwork, right through to the analysis and reporting.

For B2B and B2C

GrowthTrack is perfect for B2C companies looking for a brand tracker capable of driving growth and profitability – including those in consumer goods, financial services, hospitality, retail, travel and tourism.
GrowthTrack provides the same advantages for B2B brands looking to maximise profitable growth – including SaaS companies and those in financial services, fintech and professional services.

Tips for Building Your Tracker

What do you want to get out of GrowthTrack?
Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.
What should you measure?
A good tracker should be developed with you and for you.
A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.
Which brand competitors should I monitor?
You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche.
From there, we can monitor them closely, and provide further competitor insights.
How often should you monitor GrowthTrack?
How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time.
For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly.
But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.
Can you measure the impact of topical events?
We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval.
But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.
How should results be reported?
From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time.
Irrespective of cadence, reporting is usually face-to-face (online or in person) in a presentation format that includes data charts, tables, and a narrative. The key attributes of a good ‘debrief’ include:
- A narrative arc that tells the story of your performance in the marketplace
- A focus on what this means for your business activities whether; marketing, comms, pricing, distribution, product mix, etc.
- Actionable insights and guidance
Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.
What’s your budget?
GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

Involve the right Stakeholders

Keeping decision-makers to a minimum not only ensures your tracker can remain focussed and accurate, but also reduces the time it takes to launch and begin gathering valuable data for your business. Brandspeak are here to ensure all those involved have their say, and offer our own advice on how best to tailor your tracker and captured data, to ensure only the most relevant insights are being measured. We’re to keep your brand tracking optimised and efficient.

Choose a trusted Research Agency

GrowthTrack may be one of the biggest ongoing research investments you’re going to make and you’ll be developing a long-term relationship with the team here at Brandspeak.
So get to know us, find out about our credentials, talk to us about your goals, share your ambitions with us. It’s important that you feel confident in Brandspeak as your tracking agency. So get in touch with any questions, and we’ll happily explain more about how we can help your business move forward.

How To Get Your Insights

Step 1

Fill in the form and click submit.

Step 2

Our team will contact you within 24 hours

Step 3

We learn about your needs and goals and help you achieve them.

Book your Custom GrowthTrack

Brands We've Worked With

Customer Testimonials

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

Financial Services Market Research In London

Educational Resources And Case Studies

Blog

What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

Case Study

Successfully Repositioning A Building Society

Case Study

Brand Positioning And Customer Experience Development

Case Study

DIY Store Customer Experience Optimisation

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