AI Market Research
At Brandspeak, we’ve been steadily embracing the power of artificial intelligence for several years. As the technology continues to evolve, so too does our commitment to using AI in ways that save our clients time and money, whilst simultaneously deepening the quality and reach of the insights we deliver.
In fact, as a result of AI, a typical project costs up to 25% less today than it did just 3 years ago and it can also be delivered more quickly.
Choosing an AI Tool
We take a considered, rigorous approach to every new AI tool we bring into our qualitative and quantitative research work. Each tool is thoroughly tested to ensure it is dependable, secure, and genuinely beneficial to our clients and projects.
Some of the ways we’re using AI today include:
- Fine tuning approaches and proposals to ensure the most appropriate methodologies are included
- Designing more effective survey questionnaires
- Improving scheduling and workflows to streamline project delivery
- Creating ‘digital siblings’ to augment primary quantitative data
- Running initial data analyses to surface trends early
- Processing survey data to produce 1st run analysis and slide preparation
- Assisting with the creation of discussion guides
- Developing robust coding frames for qualitative research
- Extracting key qualitative themes
- Performing sentiment analysis,
- Pulling out impactful quotes
- Creating video montages
- Automating question delivery in asynchronous online qualitative communities
AI Assists but doesn’t Replace
AI is transforming how we work, but it will never fully replace the experience, critical thinking, and commercial acumen of our senior research consultants.
Every AI-assisted output is carefully reviewed and refined by our experts to ensure it meets the highest standards. From identifying key themes to delivering strategic recommendations, human insight remains at the heart of everything we do.
How Brandspeak uses AI
While AI is transforming market research in exciting ways, we believe in using it selectively and responsibly. There are areas, such as generating fully synthetic datasets, where we don’t yet believe AI is ready to contribute meaningfully or reliably.
When the technology reaches the right standard, we’ll reassess. Until then, our commitment is clear: we’ll only use AI where we’re fully confident it meets our standards for accuracy, integrity, and value.
How AI Helps Us Help You
By integrating AI into our processes, thoughtfully and responsibly, we deliver research that is faster, smarter, and more cost-effective. But more importantly, we never let technology replace the expert thinking, interpretation, and consultancy that define the Brandspeak approach.
Working with us means gaining the benefits of cutting-edge AI, guided by the experience, insight, and care of a senior team committed to getting you the best results every time.
Get in Touch
If you have a potential project you would like to discuss : +44 (0) 203 858 0052 on at enquiries@brandspeak.co.uk
You will be in good Company
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