竞争对手分析 Service
Using Brandspeak's competitor analysis service, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
- Enter New Markets With Confidence
- Defend Your Current Market Share
- Uncover Your Competitors Strategy
What Is Competitor Analysis Research?
Competitor research involves the gathering and evaluation of information about brands and organisations competing within your target market. Analysis of each competitor includes an evaluation of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing, and any other relevant factors.
The information may then be used to compile a composite picture of the market, including any areas of opportunity or threat
"(《世界人权宣言》) 益处 of Competitor Analysis
Enter New Markets
If you are looking to enter a new market or extend your brand into an adjacent one, you need to understand the dynamics of that marketplace, the players, the nature of the offer you should enter with, and the potential size of the opportunity.
We’ll research the sector and the competition, to ensure that you have all the answers you need to make informed decisions.
Defend Market Share
If your brand is losing market share you need to understand which competitors you are losing it to, why, and what steps you should take as a priority.
Using competitor research we’ll provide the answers, and any potential solutions for evaluation, so you can react quickly.
Manage Brand Health
By measuring your brand’s key performance metrics against those of your competitors, you can obtain a snapshot of your brand’s relative fitness.
By measuring and comparing those metrics over time, you can determine your brand’s longer-term health and any measures required for future success.
Some Of Brandspeak's Competitor Analysis 服务
Mapping your Competitors
We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.
Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.
Identifying Opportunities for New Product Development
We combine competitor analysis - including proposition weaknesses and gaps - with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.
Monitoring Brand Performance
We evaluate your brand’s performance against key competitors.
The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.
Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.
Brandspeak's Competitor Analysis Methods
Brandspeak uses desk research, qualitative exploratory focus groups and interviews, quantitative surveys, international markets research, 和 brand tracking to conduct competitor analysis research. We also conduct consultancy workshops to build competitive strategy.
为什么 选择 品牌语言？
我们的团队由经验丰富、充满热情、热爱市场研究的精英组成。 我们的团队由总经理杰里米-布劳恩（Jeremy Braune）领导，他同时也是定性研究部的负责人，是一位拥有 20 多年经验的品牌战略家。 杰里米曾在 40 多个国际市场工作过，客户包括帝亚吉欧、任天堂、安盛、通用汽车、英国航空、桑坦德银行、穆勒乳业和劳埃德银行。
Mark Bagnall 是我们的定量研究主管，也是市场研究行业的资深人士，拥有 20 多年的经验。 马克在消费者和 B2B 市场及客户分析研究方面拥有丰富的专业知识，曾领导过 Sky TV 等国内品牌和 EA Games 等全球企业的细分市场研究。 他的工作涉及许多领域，包括游戏和科技、娱乐、金融服务、食品和饮料、服装、快速消费品等。
每个 我们更广泛的团队成员 我们拥有一套独特的技能组合，确保我们的客户受益于全面综合的竞争对手分析研究方法。
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
如何获取 已开始
步骤 1
按以下按钮并提交查询表格
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
致电了解您的需求和目标
竞争对手分析 服务 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
Competitive analysis should include identifying your direct and indirect competitors. It will use market research to understand customers’ perspectives on your competitors’ strengths and weaknesses in relation to your own.
Market research is a more general term that covers all aspects of understanding your market. Competitor analysis is a subset of market research that focuses specifically on your competitor set.
SWOT stands for strengths, weaknesses, opportunities, and threats. It is a useful framework for looking at the internal and external factors that influence your competitive position
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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