Análisis de la competencia Service
Using Brandspeak's competitor analysis service, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
- Enter New Markets With Confidence
- Defend Your Current Market Share
- Uncover Your Competitors Strategy
What Is Competitor Analysis Research?
Competitor research involves the gathering and evaluation of information about brands and organisations competing within your target market. Analysis of each competitor includes an evaluation of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing, and any other relevant factors.
The information may then be used to compile a composite picture of the market, including any areas of opportunity or threat
En Beneficios of Competitor Analysis
Enter New Markets
If you are looking to enter a new market or extend your brand into an adjacent one, you need to understand the dynamics of that marketplace, the players, the nature of the offer you should enter with, and the potential size of the opportunity.
We’ll research the sector and the competition, to ensure that you have all the answers you need to make informed decisions.
Defend Market Share
If your brand is losing market share you need to understand which competitors you are losing it to, why, and what steps you should take as a priority.
Using competitor research we’ll provide the answers, and any potential solutions for evaluation, so you can react quickly.
Manage Brand Health
By measuring your brand’s key performance metrics against those of your competitors, you can obtain a snapshot of your brand’s relative fitness.
By measuring and comparing those metrics over time, you can determine your brand’s longer-term health and any measures required for future success.
Some Of Brandspeak's Competitor Analysis Servicios
Mapping your Competitors
We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.
Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.
Identifying Opportunities for New Product Development
We combine competitor analysis - including proposition weaknesses and gaps - with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.
Monitoring Brand Performance
We evaluate your brand’s performance against key competitors.
The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.
Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.
Brandspeak's Competitor Analysis Methods
Brandspeak utiliza investigación documental, grupos de discusión y entrevistas exploratorias cualitativas, encuestas cuantitativas, international markets research, y brand tracking to conduct competitor analysis research. We also conduct consultancy workshops to build competitive strategy.
Por qué Elija ¿Habla de marca?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
Cada uno de los miembros de nuestro equipo possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.
Brandspeak tiene el honor de formar parte de Asociación para la Investigación Cualitativa (AQR) y Sociedad de Investigación de Mercados (MRS). Ser miembro de AQR demuestra nuestro compromiso con la calidad de la investigación en el Reino Unido y en otros países. Destaca nuestro papel en un grupo influyente que da forma a nuestra industria. Nuestra adhesión a MRS, un organismo líder para los profesionales de la investigación, refleja nuestra promesa de mantener los más altos estándares en nuestro trabajo. Nos comprometemos a proporcionar información e investigación de primera categoría, guiados por los principios de estas respetadas organizaciones.
Marcas Hemos trabajado con
Cliente Testimonios
Cómo conseguir Comenzó
Primer paso
Pulse el botón de abajo y envíe el formulario de consulta
Paso 2
Nuestro equipo se pondrá en contacto con usted en 24 horas
Paso 3
Llamada de descubrimiento para conocer sus necesidades y objetivos
Análisis de la competencia Servicios En Londres
- 1st Floor, 239 Kensington High Street, Londres W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educación Recursos Y estudios de casos
Preguntas frecuentes Preguntas
Competitive analysis should include identifying your direct and indirect competitors. It will use market research to understand customers’ perspectives on your competitors’ strengths and weaknesses in relation to your own.
Market research is a more general term that covers all aspects of understanding your market. Competitor analysis is a subset of market research that focuses specifically on your competitor set.
SWOT stands for strengths, weaknesses, opportunities, and threats. It is a useful framework for looking at the internal and external factors that influence your competitive position
Brandspeak es una consultora de investigación líder creada en 2004 por un grupo de colegas con el deseo común de ofrecer investigación y pensamiento estratégico que cambien las reglas del juego.
ESTUDIOS DE CASO
- Innovación mundial en envases
- Superar los problemas de cumplimiento en los servicios financieros
- Reposicionar con éxito una sociedad de crédito hipotecario
- Posicionamiento de la marca y desarrollo de la experiencia del cliente
- Permitir que los miembros del Consejo participen en la investigación
- Optimización de la experiencia del cliente en tiendas de bricolaje
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