Analyse der Wettbewerber Service
Using Brandspeak's competitor analysis service, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
- Enter New Markets With Confidence
- Defend Your Current Market Share
- Uncover Your Competitors Strategy


What Is Competitor Analysis Research?
Competitor research involves the gathering and evaluation of information about brands and organisations competing within your target market. Analysis of each competitor includes an evaluation of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing, and any other relevant factors.
The information may then be used to compile a composite picture of the market, including any areas of opportunity or threat
Die Vorteile of Competitor Analysis
Enter New Markets
If you are looking to enter a new market or extend your brand into an adjacent one, you need to understand the dynamics of that marketplace, the players, the nature of the offer you should enter with, and the potential size of the opportunity.
We’ll research the sector and the competition, to ensure that you have all the answers you need to make informed decisions.
Defend Market Share
If your brand is losing market share you need to understand which competitors you are losing it to, why, and what steps you should take as a priority.
Using competitor research we’ll provide the answers, and any potential solutions for evaluation, so you can react quickly.
Manage Brand Health
By measuring your brand’s key performance metrics against those of your competitors, you can obtain a snapshot of your brand’s relative fitness.
By measuring and comparing those metrics over time, you can determine your brand’s longer-term health and any measures required for future success.
Some Of Brandspeak's Competitor Analysis Dienstleistungen
Mapping your Competitors
We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.
Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.
Identifying Opportunities for New Product Development
We combine competitor analysis - including proposition weaknesses and gaps - with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.
Monitoring Brand Performance
We evaluate your brand’s performance against key competitors.
The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.
Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.
Brandspeak's Competitor Analysis Methods
Brandspeak verwendet Sekundärforschung, qualitative explorative Fokusgruppen und Interviews, quantitative Erhebungen, international markets research, und brand tracking to conduct competitor analysis research. We also conduct consultancy workshops to build competitive strategy.
Warum Wählen Sie Markensprache?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
Jedes der unsere weiteren Teammitglieder possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.
Brandspeak fühlt sich geehrt, Teil von Die Arbeitsgemeinschaft für Qualitative Forschung (AQR) und Die Gesellschaft für Marktforschung (MRS). Die Mitgliedschaft im AQR zeigt, dass wir uns für die Qualität der Forschung im Vereinigten Königreich und darüber hinaus einsetzen. Sie unterstreicht unsere Rolle in einer einflussreichen Gruppe, die unsere Branche prägt. Der Beitritt zu MRS, einem führenden Verband für Forschungsfachleute, spiegelt unser Versprechen wider, bei unserer Arbeit die höchsten Standards einzuhalten. Wir verpflichten uns, erstklassige Erkenntnisse und Forschungsergebnisse zu liefern, die sich an den Grundsätzen dieser angesehenen Organisationen orientieren.

Marken Wir haben zusammengearbeitet mit






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Wie man Gestartet
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Klicken Sie auf die Schaltfläche unten und senden Sie das Anfrageformular ab
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Unser Team wird Sie innerhalb von 24 Stunden kontaktieren
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Erkundungsgespräch, um Ihre Bedürfnisse und Ziele zu erfahren
Analyse der Wettbewerber Dienstleistungen In London
- 1. Stock, 239 Kensington High Street, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Bildung Ressourcen Und Fallstudien
Häufig gestellte Fragen Fragen
Competitive analysis should include identifying your direct and indirect competitors. It will use market research to understand customers’ perspectives on your competitors’ strengths and weaknesses in relation to your own.
Market research is a more general term that covers all aspects of understanding your market. Competitor analysis is a subset of market research that focuses specifically on your competitor set.
SWOT stands for strengths, weaknesses, opportunities, and threats. It is a useful framework for looking at the internal and external factors that influence your competitive position

Brandspeak ist ein führendes Forschungsberatungsunternehmen, das 2004 von einer Gruppe von Kollegen gegründet wurde, die den gemeinsamen Wunsch haben, bahnbrechende Forschung und strategisches Denken zu liefern.
FALLSTUDIEN
- Globale Verpackungsinnovationen liefern
- Überwindung von Compliance-Problemen bei Finanzdienstleistungen
- Erfolgreiche Neupositionierung einer Bausparkasse
- Markenpositionierung und Entwicklung von Kundenerfahrungen
- Befähigung der Verwaltungsratsmitglieder, sich an der Forschung zu beteiligen
- Optimierung des Kundenerlebnisses im Baumarkt
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