Retail Market Research Agency
Brandspeak is a specialist retail market research agency that enables retailers and brands to maximise sales and satisfaction throughout the shopper journey.
With Brandspeak's services you can:
- Understand Consumer Behaviour And Market Trends
- Develop Appealing And Impactful Product Packaging
- Optimise the online and in-store Customer Experience
What Is Retail Market Research?
Retail market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of consumers and shoppers. Retail market research enables both product producers and retailers to make informed decisions about their product offerings, marketing, pricing, merchandising, customer service and e-commerce.
"(《世界人权宣言》) 益处 of Retail Market Research Services
Maximising the Chance of New Product Success
New product failure rates are as high as 90%. With Brandspeak, you receive exactly the right qualitative and quantitative market research inputs, at the right stages of the product development process. The critical insights provided will enable you to maximise your new product’s chances of retail success.
Turbo-Charging an Existing Brand
Even the most successful retail brands lose market share when newer market entrants start to put them in the shade.
Whether you need to refresh your proposition, product, packaging, or communications, Brandspeak will identify precisely where and why your brand is losing share, and the steps you need to take to put it back on top.
Removing the Barriers to Purchase
Whether your brand is online or on the high street, the nature of the sales experience you provide across different channels can lead to brand loyalty - or brand rejection.
Brandspeak’s ethnographic research methodologies are designed to maximise customer acquisition and retention, by identifying and prioritising the retail experience issues you need to address.
Some Of Brandspeak's Retail Market Research 服务
Optimising the Shopper Experience
Brandspeak provides accompanied and unaccompanied ethnographic research services, to map and dissect the end-to-end shopper experience, both online and in-store.
When we accompany customers on their shopping journey, we’ll observe and ask questions, to ensure we understand the nature of their experience at each stage of the shopper journey.
During unaccompanied shopping research shops, consumers will typically use their own phones to record their experience in real-time.
In each case, we’ll provide a highly detailed analysis of the customer’s experience of your retail environment and brand, clearly identifying the issues and opportunities to be addressed.
Developing Sector-Leading Packaging
For packaging development, Brandspeak offers a range of qualitative and quantitative research services to analyse and optimise the appeal, impact, and usability of new pack designs. From 1-D concept stage, through to 3-D mock-ups and finished packs.
To understand how a new design will work in its competitive context, we use VR research technology, to recreate real-life, in-store shelf displays. The tech enables ‘shoppers’ to digitally browse, inspect, and select products to add to their baskets.
In the background, data is being collected to build up a picture of their shopper journeys.
Our packaging research solutions aren’t just about new design evaluation, they also cover retail category management and the role of on-pack messaging in shopper choice.
Mapping At-Home Needs and Behaviours
There are many elements of the shoppers’ retail experience that take place in the home; budgeting, online product research, list making, online ordering, unpacking, storing and consumption.
Brandspeak conducts in-depth, observational, and interview-based research in the home, to understand consumers’ retail product needs, expectations, and behaviours in real detail.
Brandspeak's Retail Market Research Service Methods
Our full range of retail research services includes desk research, focus groups and interviews, ethnography, quantitative surveys, food and drink research, new product development research, packaging research, brand tracking research, advertising research, and customer experience research.
如何获取 Your Insights
步骤 1
Fill in the form and click submit.
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
We learn about your needs and goals and help you achieve them.
Book Your Retail Market Research
为什么 选择 品牌语言？
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.
每个 我们更广泛的团队成员 possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to retail research.
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
Retail Market Research Company 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
Market research is crucial in retail because it helps retailers understand customer preferences, behaviour, and trends, enabling them to make informed decisions on product offerings, pricing strategies, and marketing. |
As with all market research, begin by defining your research objectives and questions. Then, choose the research method best able to address your needs and gather the data required to understand and enhance the overall retail experience.
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Retail research refers to the collection and analysis of data on various aspects of the retail industry, including customer behaviour, in-store experiences, shopper journeys and competition. It is used to gain insights that will that drive sales and profitability in the retail sector.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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