市场研究服务

Brandspeak provides a wide range of market research services, each designed to deliver the actionable insights required to inform strategic decision-making and enable you to achieve your business goals.

What Is Market Research?

Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.

"(《世界人权宣言》) 益处 of Market Research

Develop and Maintain Competitive Advantage

Market research enables you to identify and monitor the strengths and weaknesses of your competitor’s offer, in terms of its proposition, positioning, marketing and delivery.

By examining these issues in real detail, you can identify where and how best to differentiate your own brand and build competitive advantage.

Market research lets you get ahead of the competition – and stay there.

Maximise Customer Profitability

The extent of customer profitability depends on:

Minimising the time taken to convert a prospect to a customer initially.
Maximising re-purchase frequency and customer satisfaction subsequently.

Market research can be used to optimise levels of customer conversion and retention, by ensuring brand delivery meets customer needs, expectations, and behaviours, cost-effectively - before, during and after purchase

Maximise Innovation ROI

New product or service innovation often ends in costly failure. But it doesn’t need to be so.

By using qualitative and quantitative market research to ensure that your target audience has a critical voice at key stages of the new product development process, you can avoid costly mistakes and maximise speed to market.

Some Of Brandspeak's Market Research 服务

案头研究

Desk research is a type of market research, also called secondary research.

Using already-published data and reports, it provides a cost-effective means of researching industries, markets, and consumers.

It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.

定量研究

Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours.

Quantitative research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.

定性研究

Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail.

It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.

Brandspeak's Market Research Methods

Brandspeak uses desk research, focus groups and interviews, ethnography, and, quantitative surveys to conduct market research projects in all sectors and for all types of organisation.

为什么选择品牌语言？

Do you have questions about how best to market your business and create value? At Brandspeak, we help you understand every aspect of your business by recommending, designing, and conducting market research that is tailored to your needs.

我们的团队由经验丰富、充满热情、热爱市场研究的精英组成。我们的团队由总经理杰里米-布劳恩（Jeremy Braune）领导，他同时也是定性研究部的负责人，是一位拥有 20 多年经验的品牌战略家。杰里米曾在 40 多个国际市场工作过，客户包括帝亚吉欧、任天堂、安盛、通用汽车、英国航空、桑坦德银行、穆勒乳业和劳埃德银行。

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.

每个我们更广泛的团队成员 possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to market research services.

Brandspeak 很荣幸能成为以下活动的一部分定性研究协会 (AQR) 和市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。

品牌我们的合作伙伴

客户客户感言

专业、友好的优秀团队可满足您的研究需求！

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劳伦-威廉姆斯

我们与 Brandspeak 合作开展了一个品牌知名度项目，我们对他们的服务质量和流程非常满意。他们了解项目简介的复杂性，并提出大量问题以确保他们完全理解项目目标。他们与我们企业的各级人员进行了互动，了解了市场中的差异，并提出了将研究结合在一起的方法，使其仍具有可比性。他们提供的结果摘要易于消化，可用于整个企业。我们强烈推荐使用他们

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史蒂文-休斯

Regatta Ltd

与 Brandspeak 合作非常愉快。他们认真听取了我们的简要介绍，准确理解了我们的需求，然后就开始工作。他们完全达到了我们的要求，以通俗易懂的方式向我们展示了复杂的数据，使我们能够推进工作并真正利用这些数据。特别是马克，他的工作能力让人赞叹，我将来会毫不犹豫地推荐他和 Brandspeak。谢谢你们

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萨姆-希格

Extracover 有限公司

在这个项目中，Brandspeak 提供了很多帮助。我们与团队定期沟通，细化项目简介，在调研过程中保持沟通，并及时交付调研结果，我对团队的工作无可挑剔。调研结果有助于我们制定未来的品牌战略。

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哈利

与 Brandspeak 合作非常愉快。他们乐于助人，非常专业，是真正的专家。在整个过程中，他们都能帮助我们并提供有价值的知识，从帮助策划调查问题，到开展研究，再到以清晰熟练的方式反馈结果，所有这一切都离不开出色的沟通。感谢 Mark Bagnall 和 Brandspeak 团队。我会向您推荐，并一定会再次使用。

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格蕾丝-休斯

眨眼

与来自 Brandspeak 的杰里米的合作让我大开眼界，了解到高质量的定量数据可以为更好的业务决策提供信息和推动力。

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阿德里安-查特顿

史赛克脊柱与骨生物制品部英国产品经理

我们与 Brandspeak 合作进行了一些定性研究，以便对我们的产品和品牌标志进行重大的重新设计。他们的方法非常专业，他们花时间清楚地了解了我们的要求，总体而言，他们在研究领域非常有见识。我将毫不犹豫地推荐他们或在将来再次使用他们。

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维多利亚-利-皮尔逊

John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods 集团销售与营销总监

从我联系 Brandspeak 的那一刻起，我就对杰里米和他的团队感激不尽。他们提供了一种专业的方法，花时间和精力使整个过程轻松自如。我强烈推荐 Brandspeak，并期待着今后再次与他们合作。

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Verity Kimber

欧盟过渡经理，SHOTT 饮料公司

Brandspeak 帮助我们获得了宝贵的市场洞察力！在整个过程中，他们表现出了极大的灵活性和专业性，并准确地提供了我们所需的结果。无论何时何地，我都会向任何人推荐与 Brandspeak 合作。

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汤姆-苏伯格

在 J.H. Tönnjes E.A.S.T. GmbH & Co.KG

Brandspeak 最近为我们在美国、中国、印度和欧洲开展了一项复杂而敏感的研究。我们以最专业的精神完成了这项工作（特别感谢 Jen！），并为我们提供了超出预期的宝贵见解。这是一个非常值得合作的团队，我们向您强烈推荐！

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汤姆-格林

工业集团营销经理。加纳丹佛有限公司

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步骤 2

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步骤 3

致电了解您的需求和目标