New Product Development Research Services
Brandspeak's innovation and new product development (NPD) research services provide essential support at every stage of the NPD process, from idea generation and concept evaluation, through to market launch and in-market management.
- Generate a rich seam of early-stage new ideas to feed into the development process.
- Ensure all significant opportunity areas are subsequently identified and explored.
- Indentify non-commercial ‘opportunities’ before significant R&D investment is made
What Is Innovation and New Product Development Research?
Innovation and NPD market research refers to the process of gathering, analysing, and interpreting market research data, to inform the development of new products or services. Research may be conducted at different stages of the development process to:
• Identify unmet consumer needs and opportunity areas.
• Define target audiences and ‘must have’ proposition features and benefits.
• Evaluate initial concepts.
• Test prototypes.
• Evaluate and monitor post-launch success.
Innovation and NPD market research may include different, qualitative, and quantitative methodologies, as well as co-creation, workshopping, and desk research.
"(《世界人权宣言》) 益处 of New Product Development Research
Differentiate Your Offer
In a crowded marketplace, differentiation is key!
Innovation and NPD market research enable you to identify the game-changing consumer needs, behaviours, and trends that you can address to maximise proposition differentiation and appeal.
Reduce Risk of Failure
It is commonly agreed that new products and services have a success rate of around 20%.
However, by conducting the right market research at the appropriate stages of the development process, the chances of developing a highly successful new proposition increase significantly.
Maximise Innovation ROI
Innovation and NPD market research enable you to maximise innovation ROI by weeding out new concepts that don’t have commercial potential before significant R&D sums are spent on them.
Moreover, by using research to enhance the user experience, create innovative packaging or deliver differentiating marketing strategies, both the rate and speed of consumer adoption can be maximised.
Some Of Brandspeak's New Product Development Research 服务
Idea Generation and Screening
At the beginning of the new product development process, quantity is as important as quality.
That’s why, at the project’s outset, we’ll use a mix of workshopping, co-creation, and market research to help you generate as many new proposition ideas as possible.
These are then gradually stress-tested by stakeholders and consumers until only those with significant potential remain, to be taken through to concept development and further evaluation.
Concept Development
The Concept Development stage may include market research and creative workshops, which can be run on a co-creative basis, including both stakeholders and consumers.
This stage is used to evaluate ideas on a Stop/Go basis, before expanding those that pass into fully formed concepts for further assessment. This is done by adding a detailed description of features and benefits, consumer demographics, key occasions, needs and reasons to believe.
Developing mood boards, branding, packaging and web page designs at this stage will also bring the concepts to life.
Concept Evaluation and Approval
Robust concepts can be evaluated and refined by the target customer, using qualitative research and/or co-creation. Their purpose is to assess and refine thinking to date and obtain a more rigorous evaluation of their commercial potential.
It is at this stage that quant is required, to assess the relative and absolute appeal of each, shortlisted concept, and its component parts, including pricing.
The quant can also used as the basis for more extensive financial, opportunity modelling.
Brandspeak's Innovation and NPD Research Methods
Brandspeak uses desk research, qualitative exploratory focus groups and interviews, ethnography 和 quantitative surveys to conduct conduct innovation and NPD research.
为什么 选择 品牌语言？
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has conducted NPD and innovation work in the US, Europe and APAC, for brands including Cadbury Schweppes, The Glenlivet, Bells, Guinness, General Motors, Nintendo, Renault, Müller Dairy, and British Airways.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ NPD and Innovation experience for brands including Nivea, Holsten Pils, Trewithen Dairies, Asda, Morisson’s, Co-op and Movicol.
每个 我们更广泛的团队成员 possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to new product development research.
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
如何获取 已开始
步骤 1
按以下按钮并提交查询表格
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
致电了解您的需求和目标
Innovation And New Product Development Research Services 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
NPD stands for New Product Development, which is the process of finding opportunities, generating ideas, and building and deciding between new product and service concepts. Innovation is a broader term meaning applying new ideas to business.
Innovation is a broader term than NPD. Innovation can apply to processes and strategies as well as products and services. Additionally, innovation can be brought to help change and develop existing products, or market and position them in novel ways.
Innovation is about bringing together an understanding of customers’ needs, business capabilities and future trends in a novel way to create new products, processes or corporate strategies and tactics. Innovation is necessary for NPD so that products stand out from the competition.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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