What do you want to get out of GrowthTrack?

Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.

What should you measure?

A good tracker should be developed with you and for you. A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.

Which brand competitors should I monitor?

You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche. From there, we can monitor them closely, and provide further competitor insights.

How often should you monitor GrowthTrack?

How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time. For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly. But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.

Can you measure the impact of topical events?

We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval. But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.

How should results be reported?

From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time. Irrespective of cadence, reporting is usually face-to-face (online or in person) in a presentation format that includes data charts, tables, and a narrative. The key attributes of a good ‘debrief’ include: A narrative arc that tells the story of your performance in the marketplace A focus on what this means for your business activities whether; marketing, comms, pricing, distribution, product mix, etc. Actionable insights and guidance Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.

What’s your budget?

GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

GrowthTrack

Take brand tracking to the next level. Traditional trackers provide the brand metrics to monitor your brand’s position in the marketplace. But GrowthTrack gives you much, much more. It also tells you:

How your brand is performing across the main touch points
How that performance is impacting buyer behaviour
What you can do to grow market share and increase profitability

The Benefits of GrowthTrack

Whilst a traditional brand tracker will give you some insight into your brand’s health, it won’t tell you anything about its underlying performance, the impact that it is having on buyers, or what actions you should take to improve or maintain it.

However, with GrowthTrack you can:

Monitor your brand’s performance both overall and by touchpoint, using intelligent KPIs
Join the dots between the customers’ touchpoint experience and their subsequent buyer behaviour
Determine the net effect, in terms of the proportion of buyers you’re holding onto, the proportion you’re winning over, and the proportion you’re losing to the competition
Make direct comparisons between your brand’s performance and that of your competitors

Answer the ‘What next?’ question by letting GrowthTrack show you where to focus your marketing spend for the best return

Using GrowthTrack in your business

Customised to you

Your business is unique – your brand tracker must be too.
That’s why we start by making sure we understand your business inside out. Only then do we design your bespoke GrowthTrack tracker.
Everything is tailored to your brand, including the questions we ask, the audiences and touchpoints we target, the frequency of the fieldwork, right through to the analysis and reporting.

For B2B and B2C

GrowthTrack is perfect for B2C companies looking for a brand tracker capable of driving growth and profitability – including those in consumer goods, financial services, hospitality, retail, travel and tourism.
GrowthTrack provides the same advantages for B2B brands looking to maximise profitable growth – including SaaS companies and those in financial services, fintech and professional services.

Tips for Building Your Tracker

What do you want to get out of GrowthTrack?
Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.
What should you measure?
A good tracker should be developed with you and for you.
A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.
Which brand competitors should I monitor?
You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche.
From there, we can monitor them closely, and provide further competitor insights.
How often should you monitor GrowthTrack?
How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time.
For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly.
But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.
Can you measure the impact of topical events?
We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval.
But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.
How should results be reported?
From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time.
Irrespective of cadence, reporting is usually face-to-face (online or in person) in a presentation format that includes data charts, tables, and a narrative. The key attributes of a good ‘debrief’ include:
- A narrative arc that tells the story of your performance in the marketplace
- A focus on what this means for your business activities whether; marketing, comms, pricing, distribution, product mix, etc.
- Actionable insights and guidance
Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.
What’s your budget?
GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

Involve the right Stakeholders

Keeping decision-makers to a minimum not only ensures your tracker can remain focussed and accurate, but also reduces the time it takes to launch and begin gathering valuable data for your business. Brandspeak are here to ensure all those involved have their say, and offer our own advice on how best to tailor your tracker and captured data, to ensure only the most relevant insights are being measured. We’re to keep your brand tracking optimised and efficient.

Choose a trusted Research Agency

GrowthTrack may be one of the biggest ongoing research investments you’re going to make and you’ll be developing a long-term relationship with the team here at Brandspeak.
So get to know us, find out about our credentials, talk to us about your goals, share your ambitions with us. It’s important that you feel confident in Brandspeak as your tracking agency. So get in touch with any questions, and we’ll happily explain more about how we can help your business move forward.

如何获取 Your Insights

步骤 1

Fill in the form and click submit.

步骤 2

我们的团队将在 24 小时内与您联系

步骤 3

We learn about your needs and goals and help you achieve them.

Book your Custom GrowthTrack

品牌我们的合作伙伴

客户客户感言

专业、友好的优秀团队可满足您的研究需求！

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劳伦-威廉姆斯

我们与 Brandspeak 合作开展了一个品牌知名度项目，我们对他们的服务质量和流程非常满意。他们了解项目简介的复杂性，并提出大量问题以确保他们完全理解项目目标。他们与我们企业的各级人员进行了互动，了解了市场中的差异，并提出了将研究结合在一起的方法，使其仍具有可比性。他们提供的结果摘要易于消化，可用于整个企业。我们强烈推荐使用他们

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史蒂文-休斯

Regatta Ltd

与 Brandspeak 合作非常愉快。他们认真听取了我们的简要介绍，准确理解了我们的需求，然后就开始工作。他们完全达到了我们的要求，以通俗易懂的方式向我们展示了复杂的数据，使我们能够推进工作并真正利用这些数据。特别是马克，他的工作能力让人赞叹，我将来会毫不犹豫地推荐他和 Brandspeak。谢谢你们

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萨姆-希格

Extracover 有限公司

在这个项目中，Brandspeak 提供了很多帮助。我们与团队定期沟通，细化项目简介，在调研过程中保持沟通，并及时交付调研结果，我对团队的工作无可挑剔。调研结果有助于我们制定未来的品牌战略。

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哈利

与 Brandspeak 合作非常愉快。他们乐于助人，非常专业，是真正的专家。在整个过程中，他们都能帮助我们并提供有价值的知识，从帮助策划调查问题，到开展研究，再到以清晰熟练的方式反馈结果，所有这一切都离不开出色的沟通。感谢 Mark Bagnall 和 Brandspeak 团队。我会向您推荐，并一定会再次使用。

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