Global Market Research Service
Brandspeak’s Global Market Research expertise provides you with a detailed blueprint of global markets and insights, helps you uncover international opportunities and identify competitive threats. Unwrap what drives international customers, their unique values, and how they make decisions.
- Enter New Markets With Confidence
- Gain Strategic Edge Over Global Competitors
- Leverage Tailored Region-Specific Growth Plans
What Is Global Market Research?
"(《世界人权宣言》) 益处 of Global Market Research
Conquer New Markets with Confidence
Directly venturing into unknown international territories can be a costly misstep for businesses. However, global market research helps recognise untapped markets, pinpointing high-potential customer segments, market dynamics, and vital regulatory requirements.
With this knowledge, you can prioritise expansion efforts strategically, maximising opportunity while minimising risk.
Resonate with Customers Across Cultures
Customise your business strategy to fit niche cultures and target audiences. Through global market intelligence, you'll gain deep insights into the cultural distinctions, unique preferences, and local expectations that shape consumer behavior in specific regions.
Through a data-backed approach, you can be sure to optimally tailor your messaging, pricing, and even product offerings for maximum impact in diverse markets.
Surpass the Global Competition
Brandspeak specialise in forecasting Entering a new market without preparation can leave you vulnerable to established players. Global market research enables you to benchmark your performance against international competitors, revealing their strengths, weaknesses, mistakes, and strategic positioning.
Equipped with these insights, you can identify their vulnerabilities, capitalise on market gaps, and secure a competitive advantage on the global stage.
Some Of Brandspeak's Global Market Research 服务
Targeted Market Identification
Targeted Market Identification is very crucial for brand’s paving their way into new markets across the globe, through global market research surveys and other complimenting approaches.
It involves meticulously analysing their existing web traffic and sales data to pinpoint regions where a brand’s vision and aims resonate the most.
This process focuses on data, combined with an in-depth examination of demographics, economic trends, and logistical factors, reveals the most promising markets for expansion.
Global Competitor Analysis
Global Competitor Analysis is about profiling key players in a brand’s desired markets, revealing their strengths, weaknesses, pricing strategies, and overall approach.
Thoroughly understanding the competition is essential for informed global expansion. Global Competitor Research involves identifying core-offerings to stand out, identify market gaps, and ultimately gain a strategic advantage in new territories.
Global Brand-Health Evaluation
Global Brand-Health Evaluation is about assessing a brand's awareness, perception, and key performance metrics against competitors across the globe.
By assessing brand awareness, perception, and key metrics against international competitors, businesses gain a comprehensive view of their global position. This data-driven approach helps optimize brand strategy and craft targeted growth plans for international markets.
为什么 选择 品牌语言？
我们的团队由经验丰富、充满热情、热爱市场研究的精英组成。 我们的团队由总经理杰里米-布劳恩（Jeremy Braune）领导，他同时也是定性研究部的负责人，是一位拥有 20 多年经验的品牌战略家。 杰里米曾在 40 多个国际市场工作过，客户包括帝亚吉欧、任天堂、安盛、通用汽车、英国航空、桑坦德银行、穆勒乳业和劳埃德银行。
Mark Bagnall 是我们的定量研究主管，也是市场研究行业的资深人士，拥有 20 多年的经验。 马克在消费者和 B2B 市场及客户分析研究方面拥有丰富的专业知识，曾领导过 Sky TV 等国内品牌和 EA Games 等全球企业的细分市场研究。 他的工作涉及许多领域，包括游戏和科技、娱乐、金融服务、食品和饮料、服装、快速消费品等。
每个 我们更广泛的团队成员 我们拥有一套独特的技能组合，确保我们的客户受益于全面综合的竞争对手分析研究方法。
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
如何获取 已开始
步骤 1
按以下按钮并提交查询表格
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
致电了解您的需求和目标
Global Market Research 服务 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
Global market research is important as it provides a brand with the essential data and insights to identify the most promising markets, and assists in understanding the competitor landscape. It further is crucial in helping a brand adapt the offerings for cultural fit, and develop effective marketing strategies tailored to specific regions.
The best way to reach a global market involves thorough market research to identify the right targets, followed by localised marketing strategies tailored to each region’s language, culture, and consumer preferences. Partnering with local experts can also accelerate a brand’s success.
Market research targets and explores a specific market (which could be within a single country or region). Global market research expands this scope to multiple international markets, comparing multiple demographics.
It digs deeper into cultural differences, regulations, and global competitors to help businesses strategise for successful expansion beyond familiar geographical borders.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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