Focus Group 服务

Gain valuable insights into the needs, expectations, behaviours, triggers and barriers of your target market with focus groups delivered by Brandspeak. We undertake face-to-face and digital focus groups across the UK and globally, providing businesses with the qualitative insights required to optimise their brands, products and services, advertising / communications and customer experience delivery.

What are Focus Groups?

Focus groups are small, pre-recruited groups, typically of 4-8 people who reflect the client’s target audience. Focus groups may be conducted online, in bespoke viewing facilities, or even in hotel meeting rooms, and they typically last 1.5 – 2 hours. The focus group discussion is led by an expert moderator. Before the focus group takes place, the moderator creates a discussion guide designed to explore all of the project’s objectives in real detail. Following the focus groups, a debrief is delivered to the client, containing:

A detailed summary of the target audience’s feedback
Conclusions – explaining what that feedback means for the brand
Detailed recommendations – outlining the steps that need to be taken to drive profitable brand growth.

"(《世界人权宣言》) 益处 Market Research Focus Groups

Get closer to your customers

Stop guessing what your current and potential customers think about your brand, product, marketing communications or customer management. Focus group insights will enable you to tailor your offer to your core audience more closely.

Derisk your marketing investment

Focus groups can be used to provide timely feedback on new product or service concepts, so you can evaluate their potential and make necessary changes before committing to their development.

Gain competitive advantage

Understand the perceived strengths and weaknesses of your competitors in detail, so you can identify what you need to do to make your brand market leader. Your competitors' weaknesses will become your strength.

B2C and B2B Focus Groups

Maybe you are a food brand looking to evaluate a new concept or packaging with your target audience. Perhaps you are a new fintech bank looking to assess the features of a new, online bank account, or you might be a global ISP looking to evaluate and optimise new online advertising.

You may only need 2 focus groups, or you may require 20. If your project includes multiple countries, we’ll manage the whole thing, taking care of recruitment, providing local moderators, translating discussion guides and giving you access to the groups as they happen, with the help of a simultaneous translator and video link if necessary.

Our debriefs are comprehensive and commercially-oriented, designed to stimulate brand growth. And if you need more help after the debrief, we’re here to help you turn those insights in to plans for implementation.

Brandspeak's Focus Group Methods

Our Focus Groups can be booked for a variety of sectors across the UK and beyond. We utilise online surveys, face-to-face interviews and group discussion to get to the heart of the matter and extract valuable data from participants.

如何获取已开始

步骤 1

按以下按钮并提交查询表格

步骤 2

我们的团队将在 24 小时内与您联系

步骤 3

致电了解您的需求和目标

图书食品和饮料市场研究

为什么选择品牌语言？

我们的团队由经验丰富、充满热情、热爱市场研究的精英组成。我们的团队由总经理杰里米-布劳恩（Jeremy Braune）领导，他同时也是定性研究部的负责人，是一位拥有 20 多年经验的品牌战略家。杰里米曾在 40 多个国际市场为食品和饮料客户提供服务，其中包括缪勒乳品公司（Müller Dairy）、法吉（Fage）、吉尼斯（Guinness）、马爹利（Martell）、贝尔（Bells）、英国乳品公司（Dairy UK）和吉百利（Cadbury's）。

Mark Bagnall 是我们的定量研究主管，也是市场研究行业的资深人士，拥有 20 多年的经验。马克曾帮助英国乳品公司（Dairy UK）、雀巢（nestle）、不列颠维克（Britvic）、龟甲万（Kikkoman）、斯米诺（Smirnoff）、丹格利（Tanqueray）、凯吉（Kaegi）和阿斯达（Asda）等品牌满足其食品饮料研究和品牌需求。

每个我们更广泛的团队成员拥有独特的技能组合，确保我们的客户从食品和饮料市场研究的整体和综合方法中获益。

Brandspeak 很荣幸能成为以下活动的一部分定性研究协会 (AQR) 和市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。

品牌我们的合作伙伴

客户客户感言

专业、友好的优秀团队可满足您的研究需求！

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劳伦-威廉姆斯

我们与 Brandspeak 合作开展了一个品牌知名度项目，我们对他们的服务质量和流程非常满意。他们了解项目简介的复杂性，并提出大量问题以确保他们完全理解项目目标。他们与我们企业的各级人员进行了互动，了解了市场中的差异，并提出了将研究结合在一起的方法，使其仍具有可比性。他们提供的结果摘要易于消化，可用于整个企业。我们强烈推荐使用他们

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史蒂文-休斯

Regatta Ltd

与 Brandspeak 合作非常愉快。他们认真听取了我们的简要介绍，准确理解了我们的需求，然后就开始工作。他们完全达到了我们的要求，以通俗易懂的方式向我们展示了复杂的数据，使我们能够推进工作并真正利用这些数据。特别是马克，他的工作能力让人赞叹，我将来会毫不犹豫地推荐他和 Brandspeak。谢谢你们

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萨姆-希格

Extracover 有限公司

在这个项目中，Brandspeak 提供了很多帮助。我们与团队定期沟通，细化项目简介，在调研过程中保持沟通，并及时交付调研结果，我对团队的工作无可挑剔。调研结果有助于我们制定未来的品牌战略。

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哈利

与 Brandspeak 合作非常愉快。他们乐于助人，非常专业，是真正的专家。在整个过程中，他们都能帮助我们并提供有价值的知识，从帮助策划调查问题，到开展研究，再到以清晰熟练的方式反馈结果，所有这一切都离不开出色的沟通。感谢 Mark Bagnall 和 Brandspeak 团队。我会向您推荐，并一定会再次使用。

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