Expert Communication Services
Brandspeak's communication services enable organisations to create better communications, understand which communications work best for which audiences, and measure and track the effectiveness of communications in the market.
- Engage Your Audience
- Enhance Marketing Effectiveness
- Strengthen Your Brand
What Is Communications Market Research?
Communications market research is the process of gathering data and information about organisations’ communications such as advertising, websites, direct marketing, and social media marketing. It uses market research techniques to assess the effectiveness of communications and build better communications strategies.
"(《世界人权宣言》) 益处 of Communication Services
Engage Your Audience
People’s attention spans are short, so it is important to get the message across first time.
Communications research ensures that your message is clear and likely to resonate with the target audience, that it is unambiguous and unlikely to be misinterpreted, and that your audience have understood it correctly.
The more appealing your communications, the more likely your audience is to engage.
Communications market research enables you to test and evaluate your communications at every stage, from planning through to execution and impact in the market.
Enhance Marketing Effectiveness
By investing in communications market research, you will ensure that you are able to execute your marketing strategy effectively.
There is no point in having a well-thought-out marketing strategy that is let down by a failure to evaluate the communications that put that strategy into action.
Whether it is advertising, packaging copy, social media content, thought leadership, direct marketing or web copy, communications market research will ensure that your communications are aligned with your strategy.
Strengthen Your Brand
In many ways, your communications are your brand. Every touchpoint you have with your customers and prospects is an opportunity to convey your brand personality and values.
Poor communications can be damaging for a brand and, conversely, great communications will support all your branding efforts.
Communications market research lets you evaluate the tone, wording, layout and design of any form of marketing communication to ensure that it is landing effectively with your market.
Some Of Brandspeak's Communications Research 服务
Messaging Research
By assessing the relevance and impact of all messages, you can assess the degree to which customers and prospects understand your communications as well as whether your messaging is aligned to your business objectives.
This enables you to fine tune your messages and tailor your communications to different audience segments.
You can also A/B test different messaging executions to see which perform best.
Visual Appeal Research
Your message is not just the copy or the script. The ‘look and feel’ of a blog, email, website, or social media post is also critical to how it is perceived and understood.
Communications market research enables you to assess factors such as how the overall layout of your communications contributes to readability and understanding as well as picking up problems such as where people stop reading.
Brand Communications Research
Brand communications research ensures that your messaging is aligned with your brand values and brand personality.
Every communication with customers and prospects should be an expression of your brand and should build brand equity.
By testing communications with consumers, you can assess the degree to which you are getting your brand personality across.
Brandspeak's Communication Service Methods
Our full range of retail research services includes desk research, focus groups and interviews, ethnography, quantitative research surveys, food and drink research, new product development research, packaging research, brand tracking research, advertising research, and customer experience research.
为什么 选择 品牌语言？
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.
每个 我们更广泛的团队成员 possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to communications research.
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
如何获取 已开始
步骤 1
按以下按钮并提交查询表格
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
致电了解您的需求和目标
Communication Agency Services In London
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
Marketing communications research is the process of gathering data about all aspects of an organisations marketing communications.
Marketing research is a broad term that encompasses research about all aspects of marketing such as pricing, packaging, competition, market sizing, consumer preferences etc. Communications research focuses on the marcomms element of marketing – typically advertising, social media and content.
Marketing communications is a subset of marketing. It refers to any element of marketing that relates to getting a message across to the target audience, such as advertising, content marketing, social media marketing, direct marketing, etc.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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