Brand Strategy Consulting Service
Brandspeak's brand strategy consulting focuses on delivering the blend of experience, expertise and inspiration required to undertake successful brand development. We work with a range of clients, from multinational organisations with established, global brands, to start-ups looking to create something special from scratch.
- Maximise Brand Proposition Appeal
- Create Emotional Rapport with Consumers
- Address Barriers to Brand Purchase
What Is Brand Strategy Consulting?
Brand strategy consulting involves using a combination of brand development expertise, market research and industry sector knowledge, to develop new brands, or improve the performance of existing ones.
In either case, this may require analysis of the brand’s marketplace, competitive set, target audience, proposition, positioning, features and benefits, personality, pricing, and core marketing messages.
The output is typically a combination of reports, workshops, and brand proformas, all designed to enable the client to undertake brand evolution – or revolution.
"(《世界人权宣言》) 益处 of Hiring a Brand Strategy Consultant
Maximising Brand Proposition Appeal
Using brand strategy consulting you can ensure that your brand proposition, positioning, and identity combine to differentiate your offer from competitors in a way that resonates fundamentally with your customers and prospects.
Creating an Emotional Rapport with Consumers
Brands that resonate with customers emotionally as well as rationally form stronger connections and are also more memorable.
Using brand strategy consulting, you can identify how to build emotional connections with your target audience.
Addressing Barriers to Brand Purchase
If your brand isn’t converting as many prospects as it should, chances are, some element of your offer, or sales process isn’t working. Using a combination of research and stakeholder workshops, brand strategy consulting is a highly cost-effective way of identifying the issues and solutions.
Some Of Brandspeak's Brand Strategy Consulting 服务
New Market Assessment
In exploring a potential new marketplace for your brand, we’ll examine that market’s current dynamics and trends, identify the existing players, their channels of distribution and market share, evaluate their propositions, pinpoint their strengths and weaknesses, and calculate the total, addressable market.
New Proposition Development
First, we’ll use research to identify and quantify the potential opportunities and gaps in the marketplace. Next, we’ll run creative workshops with your stakeholder team, to identify potential proposition ‘start points’, which we’ll then take back into research, before developing the strongest into fully formed concepts for further testing and refinement.
Brand Re-Engineering
If your brand is losing market share to newer competitors, we’ll give it a strategic makeover. We’ll analyse the market and customer base, as well as the competitors and their propositions, values, personalities, and marketing. We’ll use all that insight to workshop the individual elements of your new brand with you, before validating and refining the result in research.
Brand Strategy Consultancy Methods
Brandspeak uses desk research, qualitative exploratory focus groups and interviews, quantitative method of research 和 brand-focussed research to conduct market research and provide data for brand consultancy services.
为什么 选择 品牌语言？
我们的团队由经验丰富、充满热情、热爱市场研究的精英组成。 我们的团队由总经理杰里米-布劳恩（Jeremy Braune）领导，他同时也是定性研究部的负责人，是一位拥有 20 多年经验的品牌战略家。 杰里米曾在 40 多个国际市场工作过，客户包括帝亚吉欧、任天堂、安盛、通用汽车、英国航空、桑坦德银行、穆勒乳业和劳埃德银行。
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B brand and customer brand consulting is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
每个 我们更广泛的团队成员 possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand strategy consulting.
Brandspeak 很荣幸能成为以下活动的一部分 定性研究协会 (AQR) 和 市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。
品牌 我们的合作伙伴
客户 客户感言
如何获取 已开始
步骤 1
按以下按钮并提交查询表格
步骤 2
我们的团队将在 24 小时内与您联系
步骤 3
致电了解您的需求和目标
Brand Strategy Consultants 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
Brand Strategy consultants analyse brand identity and performance to recommend new brand strategies that help companies differentiate.
The words can be used interchangeably but some people consider that a consultant is an external expert brought in to advise a brand whereas a strategist is anyone who works on developing brand strategy.
A brand strategy consultant needs to have experience, preferably in a wide range of industry verticals, and also needs to understand how to use market research to inform brand strategy.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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