Brand Services That Get Results
Brandspeak's brand services enable organisations to understand their brand’s performance and health, providing the knowledge and guidance needed to maximise brand strength, grow market share and grow profitability.
What Are Brand Research Services?
Brand research is ongoing, survey-based market research that evaluates the health of your brand, versus the competition. It does so by first benchmarking, and then monitoring the individual criteria that define the nature of the relationship between the target audience and your brand.
益处 of Brand Services
Maximise Brand ROI
Brand services enable you to measure the impact of investment in your brand, advertising and communications.
You can track key metrics such as brand awareness, perception, loyalty, and purchase intent, to identify shifts in consumer sentiment and preferences.
This lets you spot opportunities and adapt your brand strategy accordingly, to maximise the use of resources.
Improve Campaign Effectiveness
Brand services can also be used to evaluate the impact of marketing and advertising campaigns.
For example, brand awareness, associations and purchase intent scores can be compared before and after the campaign has run, to determine uplift in those areas. Specific questions regarding campaign recall can also be included.
This enables you to understand which campaigns are most effective and maximise the impact of future campaigns.
Gain Competitive Advantage
One of the key uses of brand research services is to evaluate your brand relative to your competitors and understand how you are positioned in consumers’ minds.
By benchmarking your brand against competitors, you can gain a deeper understanding of the market landscape, identify emerging trends, assess how competitors are positioning themselves, and spot weaknesses or gaps in competitors' strategies.
These gaps give you opportunities to differentiate your brand and gain competitive advantage.
Some of Brandspeak's Brand 服务
Consumer Brand Monitoring
For organisations that sell to consumers, consumer brand tracking services include exploratory qualitative work and ongoing consumer surveys, to track key brand tracking metrics such as spontaneous or prompted brand awareness, brand imagery associations, brand personality measures or brand preferences.
Brand tracker surveys usually have larger sample sizes to allow for robust analysis and are repeated regularly to provide longitudinal data.
B2B Brand Monitoring
Brand health is just as important for brands that supply other brands as it is for consumer brands.
The principles of B2B brand monitoring are the same as for consumer brand tracking. Design your study, identify sample size, source your participants, decide on the frequency for tracking, collect data and present results in a dashboard.
The differences relate primarily to the sample, as you will be interviewing people according to specific job roles, rather than demographics.
Brand And Comms Tracking
A pure brand tracker only deals with measures that relate to the brand, such as awareness, preference and purchase intent.
Using a brand and comms tracker enables you to not only evaluate advertising and communications but also to assess the impact of communications on brand health and brand equity.
A brand and comms tracker will include measures such as ad recall and recognition, which can be analysed together with key brand metrics for detailed insights into both your brand and your communications strategy as well.
Brandspeak's Brand Service Research Methods
Brandspeak uses desk research, qualitative exploratory focus groups and interviews, ethnography 和 quantitative surveys to analyse brand tracking metrics and conduct brand tracking research
为什么 选择 BrandSpeak?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs suing a range of quantitative research methodologies, from brand tracking and customer segmentation, to new product development and comms testing.
每个 我们更广泛的团队成员 possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand services.
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步骤 1
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步骤 2
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步骤 3
致电了解您的需求和目标
Brand 服务 在伦敦
- 伦敦 W8 6SN 肯辛顿高街 239 号 1 楼
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
教育 资源 案例研究
常见问题 问题
A brand service helps businesses understand how people see their brand. It gathers information about customers’ thoughts and feelings towards a brand, its products, and its position in the market. Businesses use these insights to make better marketing decisions and improve their brand’s image.
Brand services involve market analysis, customer surveys, focus groups, perception studies, trend monitoring, online and social media tracking, product research, and brand positioning assessment. These elements collectively help in understanding and enhancing a brand’s market presence.
Brandspeak 是一家领先的研究咨询公司，由一群有着共同愿望的同事于 2004 年成立，致力于提供改变游戏规则的研究和战略思考。
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