B2B 市场研究机构

Brandspeak's B2B market research services give you in-depth analysis of business audiences in your key industry verticals, enabling you to gain critical insights, make informed decisions and gain competitive advantage.

What Is B2B Market Research?

B2B market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of business audiences. B2B market research focuses on complex business buying decisions which can involve multiple decision makers in many different roles and departments.

The Benefits Of B2B Market Research Services

Build Stronger Relationships with Business Customers

B2B market research provides insights into your customers' preferences, pain points, and industry developments, so you can develop tailored solutions and services. This not only enhances customer satisfaction but also builds trust and loyalty, enabling you to act as a partner and facilitate your customers’ success.

Gain Competitive Advantage

B2B market research empowers you to understand the market landscape, competitors, and customer preferences in your industry. This lets you differentiate more effectively, optimise marketing strategies, hone sales efforts and stay ahead of market trends so you can build a competitive edge in dynamic B2B markets.

Increase Innovation ROI

B2B market research significantly enhances your innovation ROI (Return on Investment) by providing invaluable insights into market gaps, customer needs and emerging trends. This lets you channel your innovation efforts more effectively, ensuring that resources go towards initiatives with a higher likelihood of success.

Some Of Brandspeak's B2B Research 服务

B2B Brand Research

B2B brand definition ensures your proposition is relevant and motivating; B2B brand perception and usage research tells you what your customers think about your company and your product; brand awareness research uncovers how well-known your brand is relative to the competition.

B2B Customer Experience and Satisfaction Research

Discover how your customers perceive the experience your brand currently provides and the experience they actually require in order to move smoothly along the path to purchase. The nature of the gap between the two will show you where to invest for the greatest impact on customer loyalty.

B2B Marketing Communications Research

By identifying and analysing the specific needs and wants of customers, businesses can develop and market products or services that directly address these needs, enhancing customer satisfaction and loyalty.

Brandspeak's B2B Research Methods

Brandspeak uses desk research, qualitative exploratory focus groups and interviews, B2B ethnography and quantitative surveys to conduct B2B brand research, B2B customer experience research and B2B marketing communications research, Market Research across International Markets as well as any other B2B market research services.

为什么选择品牌语言？

Struggling with understanding business customers and complex B2B decision processes? At Brandspeak, we help you understand how business customers perceive your organisation, who is involved in buying decisions, how to leverage channel partners and how best to communicate with the market, so you can gain competitive advantage and improve your market presence and profitability.

The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank. Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience.

Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.

每个 our team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to B2B Market research.

Brandspeak 很荣幸能成为以下活动的一部分定性研究协会 (AQR) 和市场研究学会（MRS）.成为 AQR 会员表明了我们对英国及英国以外地区研究质量的承诺。它彰显了我们在塑造行业的有影响力团体中的作用。加入 MRS 这一研究专业人士的领先机构，体现了我们在工作中坚持最高标准的承诺。我们致力于以这些备受尊敬的组织的原则为指导，提供一流的见解和研究。

品牌我们的合作伙伴

客户客户感言

专业、友好的优秀团队可满足您的研究需求！

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劳伦-威廉姆斯

我们与 Brandspeak 合作开展了一个品牌知名度项目，我们对他们的服务质量和流程非常满意。他们了解项目简介的复杂性，并提出大量问题以确保他们完全理解项目目标。他们与我们企业的各级人员进行了互动，了解了市场中的差异，并提出了将研究结合在一起的方法，使其仍具有可比性。他们提供的结果摘要易于消化，可用于整个企业。我们强烈推荐使用他们

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史蒂文-休斯

Regatta Ltd

与 Brandspeak 合作非常愉快。他们认真听取了我们的简要介绍，准确理解了我们的需求，然后就开始工作。他们完全达到了我们的要求，以通俗易懂的方式向我们展示了复杂的数据，使我们能够推进工作并真正利用这些数据。特别是马克，他的工作能力让人赞叹，我将来会毫不犹豫地推荐他和 Brandspeak。谢谢你们

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萨姆-希格

Extracover 有限公司

在这个项目中，Brandspeak 提供了很多帮助。我们与团队定期沟通，细化项目简介，在调研过程中保持沟通，并及时交付调研结果，我对团队的工作无可挑剔。调研结果有助于我们制定未来的品牌战略。

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哈利

与 Brandspeak 合作非常愉快。他们乐于助人，非常专业，是真正的专家。在整个过程中，他们都能帮助我们并提供有价值的知识，从帮助策划调查问题，到开展研究，再到以清晰熟练的方式反馈结果，所有这一切都离不开出色的沟通。感谢 Mark Bagnall 和 Brandspeak 团队。我会向您推荐，并一定会再次使用。

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格蕾丝-休斯

眨眼

与来自 Brandspeak 的杰里米的合作让我大开眼界，了解到高质量的定量数据可以为更好的业务决策提供信息和推动力。

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阿德里安-查特顿

史赛克脊柱与骨生物制品部英国产品经理

我们与 Brandspeak 合作进行了一些定性研究，以便对我们的产品和品牌标志进行重大的重新设计。他们的方法非常专业，他们花时间清楚地了解了我们的要求，总体而言，他们在研究领域非常有见识。我将毫不犹豫地推荐他们或在将来再次使用他们。

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维多利亚-利-皮尔逊

John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods 集团销售与营销总监

从我联系 Brandspeak 的那一刻起，我就对杰里米和他的团队感激不尽。他们提供了一种专业的方法，花时间和精力使整个过程轻松自如。我强烈推荐 Brandspeak，并期待着今后再次与他们合作。

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Verity Kimber

欧盟过渡经理，SHOTT 饮料公司

Brandspeak 帮助我们获得了宝贵的市场洞察力！在整个过程中，他们表现出了极大的灵活性和专业性，并准确地提供了我们所需的结果。无论何时何地，我都会向任何人推荐与 Brandspeak 合作。

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汤姆-苏伯格

在 J.H. Tönnjes E.A.S.T. GmbH & Co.KG

Brandspeak 最近为我们在美国、中国、印度和欧洲开展了一项复杂而敏感的研究。我们以最专业的精神完成了这项工作（特别感谢 Jen！），并为我们提供了超出预期的宝贵见解。这是一个非常值得合作的团队，我们向您强烈推荐！

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汤姆-格林

工业集团营销经理。加纳丹佛有限公司

如何获取已开始

步骤 1

Complete the form and submit your enquiry.

步骤 2

Our team will contact you within 24 hours.

步骤 3

Discovery meeting to learn about your needs and goals

B2B Market Research Services 在伦敦

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常见问题问题

What is the difference between B2B and B2C market research?

Much of the difference is in the approach; B2B research recruits or surveys respondents according to their job role and responsibilities rather than their demographic profile.

What are the research methods for B2B marketing?

B2B market research uses a range of methods such as quantitative surveys or qualitative focus groups or interviews.

Why is B2B market research important?

It helps you identify opportunities, minimise risks and maximise your marketing strategy to appeal to your target audience.