Brand Strategy Consulting Service
Brandspeak's brand strategy consulting focuses on delivering the blend of experience, expertise and inspiration required to undertake successful brand development. We work with a range of clients, from multinational organisations with established, global brands, to start-ups looking to create something special from scratch.
- Maximise Brand Proposition Appeal
- Create Emotional Rapport with Consumers
- Address Barriers to Brand Purchase
What Is Brand Strategy Consulting?
Brand strategy consulting involves using a combination of brand development expertise, market research and industry sector knowledge, to develop new brands, or improve the performance of existing ones.
In either case, this may require analysis of the brand’s marketplace, competitive set, target audience, proposition, positioning, features and benefits, personality, pricing, and core marketing messages.
The output is typically a combination of reports, workshops, and brand proformas, all designed to enable the client to undertake brand evolution – or revolution.
Il Vantaggi of Hiring a Brand Strategy Consultant
Maximising Brand Proposition Appeal
Using brand strategy consulting you can ensure that your brand proposition, positioning, and identity combine to differentiate your offer from competitors in a way that resonates fundamentally with your customers and prospects.
Creating an Emotional Rapport with Consumers
Brands that resonate with customers emotionally as well as rationally form stronger connections and are also more memorable.
Using brand strategy consulting, you can identify how to build emotional connections with your target audience.
Addressing Barriers to Brand Purchase
If your brand isn’t converting as many prospects as it should, chances are, some element of your offer, or sales process isn’t working. Using a combination of research and stakeholder workshops, brand strategy consulting is a highly cost-effective way of identifying the issues and solutions.
Some Of Brandspeak's Brand Strategy Consulting Servizi
New Market Assessment
In exploring a potential new marketplace for your brand, we’ll examine that market’s current dynamics and trends, identify the existing players, their channels of distribution and market share, evaluate their propositions, pinpoint their strengths and weaknesses, and calculate the total, addressable market.
New Proposition Development
First, we’ll use research to identify and quantify the potential opportunities and gaps in the marketplace. Next, we’ll run creative workshops with your stakeholder team, to identify potential proposition ‘start points’, which we’ll then take back into research, before developing the strongest into fully formed concepts for further testing and refinement.
Brand Re-Engineering
If your brand is losing market share to newer competitors, we’ll give it a strategic makeover. We’ll analyse the market and customer base, as well as the competitors and their propositions, values, personalities, and marketing. We’ll use all that insight to workshop the individual elements of your new brand with you, before validating and refining the result in research.
Brand Strategy Consultancy Methods
Brandspeak utilizza ricerca a tavolino, focus group e interviste esplorative di tipo qualitativo, quantitative method of research e brand-focussed research to conduct market research and provide data for brand consultancy services.
Perché Scegliere Brandspeak?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B brand and customer brand consulting is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
Ciascuno di i membri del nostro team più ampio possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand strategy consulting.
Brandspeak è onorata di far parte di L'Associazione per la ricerca qualitativa (AQR) e La Società di ricerche di mercato (MRS). Essere membri di AQR dimostra il nostro impegno per la qualità della ricerca nel Regno Unito e oltre. Evidenzia il nostro ruolo in un gruppo influente che dà forma al nostro settore. L'adesione a MRS, un organismo leader per i professionisti della ricerca, riflette la nostra promessa di mantenere gli standard più elevati nel nostro lavoro. Ci impegniamo a fornire approfondimenti e ricerche di alto livello, guidati dai principi di queste rispettate organizzazioni.
Marche Abbiamo lavorato con
Cliente Testimonianze
Come ottenere Avviato
Passo 1
Premete il pulsante qui sotto e inviate il modulo di richiesta.
Passo 2
Il nostro team vi contatterà entro 24 ore
Passo 3
Telefonata di scoperta per conoscere le vostre esigenze e i vostri obiettivi
Brand Strategy Consultants A Londra
- 1° piano, 239 Kensington High Street, Londra W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educativo Risorse E casi di studio
Domande frequenti Domande
Brand Strategy consultants analyse brand identity and performance to recommend new brand strategies that help companies differentiate.
The words can be used interchangeably but some people consider that a consultant is an external expert brought in to advise a brand whereas a strategist is anyone who works on developing brand strategy.
A brand strategy consultant needs to have experience, preferably in a wide range of industry verticals, and also needs to understand how to use market research to inform brand strategy.
Brandspeak è una società di consulenza leader nel settore della ricerca, fondata nel 2004 da un gruppo di colleghi con il desiderio comune di fornire ricerche e riflessioni strategiche di grande impatto.
STUDI DI CASO
- Innovazione dell'imballaggio a livello globale
- Superare i problemi di conformità nei servizi finanziari
- Riposizionare con successo una società di costruzioni
- Posizionamento del marchio e sviluppo dell'esperienza del cliente
- Consentire ai membri del Consiglio di partecipare alla ricerca
- Ottimizzazione dell'esperienza del cliente nei negozi di bricolage
© 2023 Brandspeak. Tutti i diritti riservati