Glossary

Advanced statistical analytics helps organisations move beyond surface-level metrics to uncover the real drivers of choice, behaviour and performance.

This article explains what brand strategy consulting really involves, and why many organisations benefit from specialist support rather than attempting to develop brand strategy alone.

This article explains which brand tracking KPIs genuinely drive growth, how to choose them, and how to avoid the common traps that cause trackers to lose relevance over time.

For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective customers, there are lots …

Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensive failure. Whether you’re …

As we noted in an earlier article covering the new product development process, some 95% of new products across all categories are destined …

Brandspeak puts System 1 and System 2 thinking at the heart of its market research approach, in order to ensure that we …

Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals and consumer truths. But somewhere along the way, the market research sector lost sight of an essential purpose: helping companies sell more goods and services.

At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and actionable. That’s why we created GrowthTest

Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive …

Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights that dramatically improve …

Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for wasted …