Estudios de mercado Servicios
Brandspeak provides a wide range of market research services, each designed to deliver the actionable insights required to inform strategic decision-making and enable you to achieve your business goals.
- Develop and Maintain Competitive Advantage
- Maximise Customer Profitability
- Maximizar el ROI de la innovación
What Is Market Research?
Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.
En Beneficios of Market Research
Develop and Maintain Competitive Advantage
Market research enables you to identify and monitor the strengths and weaknesses of your competitor’s offer, in terms of its proposition, positioning, marketing and delivery.
By examining these issues in real detail, you can identify where and how best to differentiate your own brand and build competitive advantage.
Market research lets you get ahead of the competition – and stay there.
Maximise Customer Profitability
The extent of customer profitability depends on:
- Minimising the time taken to convert a prospect to a customer initially.
- Maximising re-purchase frequency and customer satisfaction subsequently.
Maximizar el ROI de la innovación
New product or service innovation often ends in costly failure. But it doesn’t need to be so.
By using qualitative and quantitative market research to ensure that your target audience has a critical voice at key stages of the new product development process, you can avoid costly mistakes and maximise speed to market.
Some Of Brandspeak's Market Research Servicios
Investigación documental
Desk research is a type of market research, also called secondary research.
Using already-published data and reports, it provides a cost-effective means of researching industries, markets, and consumers.
It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.
Investigación cuantitativa
Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours.
Quantitative research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.
Investigación cualitativa
Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail.
It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.
Brandspeak's Market Research Methods
Brandspeak utiliza investigación documental, focus groups and interviews, etnografía, and, encuestas cuantitativas to conduct market research projects in all sectors and for all types of organisation.
Por qué Elija ¿Habla de marca?
Do you have questions about how best to market your business and create value? At Brandspeak, we help you understand every aspect of your business by recommending, designing, and conducting market research that is tailored to your needs.
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.
Cada uno de los miembros de nuestro equipo possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to market research services.
Brandspeak tiene el honor de formar parte de Asociación para la Investigación Cualitativa (AQR) y Sociedad de Investigación de Mercados (MRS). Ser miembro de AQR demuestra nuestro compromiso con la calidad de la investigación en el Reino Unido y en otros países. Destaca nuestro papel en un grupo influyente que da forma a nuestra industria. Nuestra adhesión a MRS, un organismo líder para los profesionales de la investigación, refleja nuestra promesa de mantener los más altos estándares en nuestro trabajo. Nos comprometemos a proporcionar información e investigación de primera categoría, guiados por los principios de estas respetadas organizaciones.
Marcas Hemos trabajado con
Cliente Testimonios
Cómo conseguir Comenzó
Primer paso
Pulse el botón de abajo y envíe el formulario de consulta
Paso 2
Nuestro equipo se pondrá en contacto con usted en 24 horas
Paso 3
Llamada de descubrimiento para conocer sus necesidades y objetivos
Estudios de mercado Servicios En Londres
- 1st Floor, 239 Kensington High Street, Londres W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educación Recursos Y estudios de casos
Preguntas frecuentes Preguntas
Four common types of market research techniques are quantitative surveys, qualitative interviews, focus groups, and ethnographic customer observation
The market research process typically involves these steps: define the problem; conduct background desk research; create a research design; collect your research data; analyse the data; create recommendations and implement; assess the impact of your actions.
The five Ps are also known as the marketing mix: product, price, place, promotion, and positioning
Brandspeak es una consultora de investigación líder creada en 2004 por un grupo de colegas con el deseo común de ofrecer investigación y pensamiento estratégico que cambien las reglas del juego.
ESTUDIOS DE CASO
- Innovación mundial en envases
- Superar los problemas de cumplimiento en los servicios financieros
- Reposicionar con éxito una sociedad de crédito hipotecario
- Posicionamiento de la marca y desarrollo de la experiencia del cliente
- Permitir que los miembros del Consejo participen en la investigación
- Optimización de la experiencia del cliente en tiendas de bricolaje
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