Insights Agency Based In The UK
Get a deeper and more thorough understanding of your customers: what motivates them, their values, and their thought process. This data provides a complete understanding behind your consumers' actions, giving you a more detailed view of the market and how to exploit it.
- More Effective Marketing Campaign Messaging
- Retain Customers For Longer
- Capitalise On Emerging Trends
What Is An Insights Agency?
An insights agency specialises in gathering and analysing data to uncover deep understandings about market trends, consumer behaviour, and other critical factors that influence strategic planning for businesses'.
Insights agencies use a variety of qualitative and quantitative research approach to gather data. They then apply their expert analysis to the data sets to generate actionable insights. These insights are incredibly valuable for businesses as they take the risk out of their decision making regarding: marketing direction, changes to products or services, and how to retain their customer base.
En Beneficios of Insight Research
More Effective Marketing Campaign Messaging
Many businesses find their marketing campaigns fail to connect with their audience, leading to wasted resources and missed opportunities. This disconnect often stems from a lack of deep understanding of the target market's needs, preferences, and pain points.
Insight agencies bridge this gap by providing a deep dive into consumer behaviour and market trends. Armed with these insights, businesses can craft highly targeted and resonant marketing messages that speak directly to the needs and desires of their customers.
Retain Customers For Longer
Businesses often struggle to keep their customers engaged over the long-term, leading to high churn rates and decreased customer lifetime value. The challenge is continuously adapting to customers' evolving needs and expectations.
Insight agencies help businesses to stay ahead of market shifts and customer behaviour preferences. Enabling companies to tailor their services, products, and communication strategies to better meet their customers' needs, commercially and philosophically.
Capitalise On Emerging Trends
Businesses often miss out on exciting market opportunities because they fail to foresee new trends emerging. In a fast-moving market, being late to identify and act on these trends can mean lost revenue and competitive disadvantage.
Brandspeak specialise in forecasting emerging trends by analysing vast amounts of data to identify patterns and shifts in consumer behaviour. This predictive capability allows businesses to make evidence-based decisions, ensuring they stay ahead of the curve and can strategically position themselves to leverage new opportunities.
Some Of Brandspeak's Insight Research Servicios
Consumer Behaviour Analysis
Consumer Behaviour Analysis explores the choices and motivations behind customer purchases.
It combines various research methods (quantitative and qualitative) to uncover why consumers prefer certain products or brands, how they decide to buy, and what influences these decisions.
Ethnographic Research
Ethnographic research involves observing and interacting with consumers in their natural environments to gain deep insights into their lifestyles, behaviours, and preferences.
This method allows businesses to see firsthand how products and services fit into customers' daily lives, uncovering unmet needs and opportunities for innovation.
Market Segmentation
Market segmentation is the process of dividing a broad consumer or business market into subgroups based on shared characteristics.
It allows businesses to focus their resources on the most lucrative market niches, improve product development, and communicate more effectively with diverse customer bases, ultimately leading to increased market share and profitability.
Por qué Elija ¿Habla de marca?
Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
Cada uno de los miembros de nuestro equipo possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.
Brandspeak tiene el honor de formar parte de Asociación para la Investigación Cualitativa (AQR) y Sociedad de Investigación de Mercados (MRS). Ser miembro de AQR demuestra nuestro compromiso con la calidad de la investigación en el Reino Unido y en otros países. Destaca nuestro papel en un grupo influyente que da forma a nuestra industria. Nuestra adhesión a MRS, un organismo líder para los profesionales de la investigación, refleja nuestra promesa de mantener los más altos estándares en nuestro trabajo. Nos comprometemos a proporcionar información e investigación de primera categoría, guiados por los principios de estas respetadas organizaciones.
Marcas Hemos trabajado con
Cliente Testimonios
Cómo conseguir Comenzó
Primer paso
Pulse el botón de abajo y envíe el formulario de consulta
Paso 2
Nuestro equipo se pondrá en contacto con usted en 24 horas
Paso 3
Llamada de descubrimiento para conocer sus necesidades y objetivos
Insight Research Servicios En Londres
- 1st Floor, 239 Kensington High Street, Londres W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
Educación Recursos Y estudios de casos
Preguntas frecuentes Preguntas
Analytics refers to the process of collecting and analysing data to identify patterns and trends. Insights go a step further by interpreting these patterns to provide actionable recommendations, offering deeper understanding of data’s implications.
Insight agencies specialise in gathering and analysing data to uncover deep understanding of consumer behaviour, providing businesses with strategic guidance on how to meet their target market’s needs and preferences.
Insight research focuses on the ‘why’ behind consumer behaviours, combining quantitative and qualitative methods for a deeper understanding. Traditional market research often leans towards quantitative data, prioritising the ‘what’ over the ‘why’.
Brandspeak es una consultora de investigación líder creada en 2004 por un grupo de colegas con el deseo común de ofrecer investigación y pensamiento estratégico que cambien las reglas del juego.
ESTUDIOS DE CASO
- Innovación mundial en envases
- Superar los problemas de cumplimiento en los servicios financieros
- Reposicionar con éxito una sociedad de crédito hipotecario
- Posicionamiento de la marca y desarrollo de la experiencia del cliente
- Permitir que los miembros del Consejo participen en la investigación
- Optimización de la experiencia del cliente en tiendas de bricolaje
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